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man trying to navigate a path through question marks in the way hotels need to better understand the factors that affect the results of their metasearch campaigns

How to Navigate The RFP To Win More Group Business

By strategically navigating the RFP landscape, your hotel can secure more group business, elevate its reputation and drive growth

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person holding a mobile phone with tiktok logo in a hotel lobby reflecting importance in driving direct revenue

9 Best TikTok Practices for Hotels & Examples to Get You Started

Getting started on an unfamiliar platform, like TikTok, can be intimidating for hotel brands, but here are a few tips to help get you started

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the words chance and change spelt out reflecting the changing landscape of marketing and why hotels cannot leave it to chance and must start preparing now

Changing Hotel Marketing Landscape and How to Prepare

Hospitality businesses that dedicate time to their marketing efforts utilizing the latest in technology will reap significant benefits in 2024

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car with lights streaking by reflecting the importance for hotels to keep up with the pace of change in traveler behavior

6 Strategies to Keep PACE With Changing Traveler Behavior

Hotel Leaders must be ready for a seismic shift in traveler behavior that affects everything from demand and distribution patterns to length of stay

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two receptionists at hotel front office with one guest checking in and another on the phone illustrating the potential impact on hotel revenue of early check in and late check out

Is an Overbooking Strategy Right for Your Property?

While for some hoteliers it’s best to avoid overbooking altogether, for others, a good strategy can increase revenue and improve occupancy

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trivago metasearch hotel listing and new free booking links offering

Trivago Free Booking Links: How They Work and Benefits

Trivago Free Booking Links aim to support independent hoteliers with the means to get ahead of their competition and secure more direct bookings

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disneyland and how hotel can use automation to make the guest experience magic

Disney-fication of Travel: Make Guest Experience Magic with Automation

Guest experience is a hotel’s lifeblood and therefore no hotel wants to misapply automation at the expense of crucial human interaction

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person holding mobile phone reflecting disruptive shifts in travel search that each hotel must know about

3 Disruptive Shifts in Travel Search Every Hotel Should Know

We explore how Google’s new search experience, short-form videos, and conversational AI will impact travel search and how independent hotels could benefit

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man pressing graphic overlay of cogs reflecting hotel technology framework and need for investment

Top 5 Technology Investments for Independent Properties

These are the top 5 hotel technology investments independent properties plan to add or upgrade in the next two years

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What Is a ChatBot and Does Your Hotel Need One?

9 Benefits of a Hotel Chatbot and Key Features to Look For

While some rule-based chatbots are built for more straightforward tasks, an AI-powered chatbot is designed for intelligent and complex tasks

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