icons of technology reflecting changes in hotel adoption to improve the guest experience along the guest journey

5 Technology Trends Changing The Hotel Guest Experience

The guest experience is the sum total of a guest’s interactions with a property and its team members throughout the guest journey

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blocks being stacked in the same way hotels should build an optimal ota mix in a dynamic distribution environment

How to Build Optimal OTA Mix in a Dynamic Distribution Environment

To build an effective distribution strategy your OTA mix should include a minimum of 6 channels made up of the following types of OTAs:

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hotel website being viewed on a mobile phone after travel search

4 Easy Ways to Instantly Improve Your Hotel Website Visibility

Many independent hoteliers ask themselves, can I improve my website performance without advanced SEO? The short answer is, yes

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empty hotel room reflecting importance for hotels to pursue a diverse distribution strategy which may include bed banks

Understanding the Role of Bed Banks in Hotel Distribution

One important channel often overlooked by small and midsized properties – and whose role in distribution is frequently misunderstood – is bed banks

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person on the phone at hotel front desk managing guest communications for the modern traveler

Managing Hotel Guest Communications For The Modern Traveler

In addition to preventing common mistakes, it’s also important to take a proactive approach to managing guest communications

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words about data under a window ledge reflecting the importance of data analytics to a hotel's performance

How to Use Data Analytics to Improve Your Hotel Performance

Data analytics have all sorts of applications, among them is finding ways to increase revenue, save costs and improve guest satisfaction

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words search engine marketing on a blue piece of paper posing the question sem vs metasearch marketing

SEM vs Metasearch Marketing: 10 Strategies For Hoteliers To Try

SEM and metasearch marketing utilize paid advertising to help properties compete online for increased website traffic and direct bookings against OTAs

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millennial on a laptop possibly booking a hotel

What Is Hotel Metasearch Marketing?

Metasearch marketing is the use of metasearch engines by hotels as an advertising channel to increase exposure, build awareness, and attract bookings

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coins being added to a glass jar in the same way hotels have multiple options to increase revenue

15+ Effective Ways to Increase Hotel Revenue and Profit

While there are many ways to increase your hotel revenue depending on your property’s needs, here are 15+ tactics to get you started

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one girl whispering to another reflecting the importance of why guest feedback matters to hotels and how to use it

Guest Feedback: Why It Matters And How To Use It (+Survey Template)

Guest feedback is a gift. As a hotelier, you can’t be everywhere at all times, so you rely on guests to share what they’re thinking, experiencing and feeling

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