the words online booking on a computer keyboard reflecting importance to hotels of driving direct bookings trough their own website and digital marketing efforts

13 Ways to Attract More Direct Bookings for Your Hotel

Increasing direct bookings requires cleverness and creativity, but is well worth it to own your guest data and earn more revenue!

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man in hotel pool looking out of city skyline reflecting positive impact of hotels identifying guest expectations to deliver strong feedback, reviews and reputation

5 Types Of Guest Expectations & How To Identify Them

Meeting guest expectations is not only essential to ensuring guest satisfaction, but crucial to improving your reputation through positive feedback

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TikTok for Hotels: 9 Best Practices & Examples to Get You Started

As a hotel operator, you may be hesitant to add one more social media platform to your list; however, here’s why you should prioritize TikTok

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pie graph with a slice separated slightly reflecting the relevance of goppar as a hotel metric and it's value above and beyond revpar

Why Aren’t Hoteliers Talking About the Most Valuable Metric: GOPPAR?

The metric we should pay attention to is GOPPAR because it’s the funds a hotelier has to work with. Why doesn’t GOPPAR have its own index like RevPAR does?

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coins flying off reflecting how conversion rates can be impacted by parity performance

How to Calculate Your Guest Acquisition Cost (GAC) in 2023

Here we break things down for you, explaining how to calculate guest acquisition cost and the different costs to factor in

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general manager hotel marketing wishlist based on trends for 2023

2023 Hotel Marketing Trends & How Hoteliers Can Prepare

Here we look at how the travel landscape is evolving and new hotel marketing trends to shape your marketing strategies this year

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image with letters swot reflecting importance of a full business analysis

How to Conduct Your Hotel SWOT Analysis in 6 Steps

In hotel management, the SWOT analysis framework serves as a guide to understanding the position of your hotel within the market

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cloudbeds image for article about 15 innovative hotel advertisement examples and how to create hotel ads

15 Innovative Hotel Advertisement Examples (+How To Create Ads)

Learn more about the importance of hotel advertising, the best ways to promote your property, and 15 innovative hotel advertising examples

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icons of technology reflecting changes in hotel adoption to improve the guest experience along the guest journey

5 Technology Trends Changing The Hotel Guest Experience

The guest experience is the sum total of a guest’s interactions with a property and its team members throughout the guest journey

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blocks being stacked in the same way hotels should build an optimal ota mix in a dynamic distribution environment

How to Build Optimal OTA Mix in a Dynamic Distribution Environment

To build an effective distribution strategy your OTA mix should include a minimum of 6 channels made up of the following types of OTAs:

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