13 Ways to Attract More Direct Bookings for Your Hotel
Increasing direct bookings requires cleverness and creativity, but is well worth it to own your guest data and earn more revenue!
5 Types Of Guest Expectations & How To Identify Them
Meeting guest expectations is not only essential to ensuring guest satisfaction, but crucial to improving your reputation through positive feedback
TikTok for Hotels: 9 Best Practices & Examples to Get You Started
As a hotel operator, you may be hesitant to add one more social media platform to your list; however, here’s why you should prioritize TikTok
Why Aren’t Hoteliers Talking About the Most Valuable Metric: GOPPAR?
The metric we should pay attention to is GOPPAR because it’s the funds a hotelier has to work with. Why doesn’t GOPPAR have its own index like RevPAR does?
How to Calculate Your Guest Acquisition Cost (GAC) in 2023
Here we break things down for you, explaining how to calculate guest acquisition cost and the different costs to factor in
2023 Hotel Marketing Trends & How Hoteliers Can Prepare
Here we look at how the travel landscape is evolving and new hotel marketing trends to shape your marketing strategies this year
How to Conduct Your Hotel SWOT Analysis in 6 Steps
In hotel management, the SWOT analysis framework serves as a guide to understanding the position of your hotel within the market
15 Innovative Hotel Advertisement Examples (+How To Create Ads)
Learn more about the importance of hotel advertising, the best ways to promote your property, and 15 innovative hotel advertising examples
5 Technology Trends Changing The Hotel Guest Experience
The guest experience is the sum total of a guest’s interactions with a property and its team members throughout the guest journey
How to Build Optimal OTA Mix in a Dynamic Distribution Environment
To build an effective distribution strategy your OTA mix should include a minimum of 6 channels made up of the following types of OTAs: