userguest

How to Craft and Promote the Ultimate Hotel Loyalty Program
A loyalty program isn’t just a marketing tool, it’s a relationship builder. It’s about making your guests feel special, valued, and excited to return

Why is First-Party Data Key to Increasing Direct Bookings in 2025
First- Party data provides hotels with actionable insights that drive personalisation, improve marketing efficiency, and enhance the guest experience

Is Subscription Based Travel the Future of Hospitality Revenue
Inspired by the subscription successes of companies like Netflix and Peloton, hotels are stepping into this model to secure recurring revenue

Silent, Slow and Purposeful – Travel Trends to Watch in 2025
From “silent travel” to “purposeful journeys,” here’s a look at the key travel trends set to define the year ahead

Cutting Down OTA Commissions to Drive Festive Season Bookings
Here’s how you can leverage this peak booking season to cut OTA commissions and make direct bookings your new norm

Hidden Costs of Paid Ads: Why Hotels Often See a Poor Return
We’re going to uncover the hidden costs behind paid ads for hotels and explain why your return on ad spend (ROAS) may be underwhelming

How Hoteliers Can Outperform OTAs Without Outspending Them
Here’s how you can take advantage of the Black Friday travel surge and outperform the OTAs without needing to spend like them

Let Your Guests Do the Talking. The Power of Social Proof
Let’s walk through exactly what social proof is, why it’s so valuable, and how you can make the most of it in a way that’s effective, and a little fun!

How Google’s New Travel Feeds in Search Ads Will Impact Hotels
Google’s Travel Feeds in Search Ads are a game-changer for hotels. This is your chance to engage travellers, boost direct bookings, and stand out

Why Your Hotel’s Google Ads Aren’t Driving Enough Traffic
We’ll walk you through some of the common mistakes hotels make with Google Ads and give you actionable tips to turn your campaigns around