userguest

How To Apply Revenue Strategies To Your Direct Channel
We dive into the Revenue aspect of RevMarketing Automation and explore how revenue strategies can be applied directly to the hotel’s website

The Power of Automation via RevMarketing Automation (RMA)
How automation can be used effectively via the hotel’s own website to drive dynamic content, personalized messaging and increased booking conversion

Revenue Management Needs to Think Like Digital Marketing and Vice Versa
We ask if revenue strategies often lost on the direct channel and if hotel marketeers consider revenue strategies when planning marketing campaigns

RevMarketing Automation (RMA): The Missing Link Between Revenue & Marketing
RevMarketing Automation (RMA): What is it, Why is it important, How can it bring together the revenue and marketing teams, and what problem does it solve?

New Expert Partner: Userguest
Hicham introduces us to Userguest, their solution, client profiles and some future gazing. Finally touching on data privacy, GDPR and a cookieless world