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How Google’s New Travel Feeds in Search Ads Will Impact Hotels
Google’s Travel Feeds in Search Ads are a game-changer for hotels. This is your chance to engage travellers, boost direct bookings, and stand out
Why Your Hotel’s Google Ads Aren’t Driving Enough Traffic
We’ll walk you through some of the common mistakes hotels make with Google Ads and give you actionable tips to turn your campaigns around
Stop Wasting Hotel Ad Budget: How to Choose the Best Markets
Now you’ve identified target markets, next step is deciding which platforms will reach them best. Every platform has its strengths, but not all are equal
How to Manage Your Marketing Budget Effectively
Managing a marketing budget effectively on Google and Meta requires a nuanced approach taking seasonality, lead times, and room availability into account
Evolving Loyalty Programmes in a Digital Age
Let’s explore how these personalised loyalty programmes are capturing travellers, offering not just rewards but unforgettable experiences
Reduce OTA Dependency and Take Control of Your Booking Channels
Reducing your ota reliance doesn’t mean turning away from these platforms entirely. Instead, it’s about strategically shifting more of your bookings
How to Generate More Direct Bookings and Boost Hotel Revenue
With the right strategies in place, hotels can effectively boost their direct bookings, enhance revenue streams and establish stronger guest relationships
Top Tips to Help Convert Website Lookers into Hotel Bookers
We discuss the importance of the hotel website user experience to increase conversions, and the need to streamline the booking process to maximize revenue
Conquering High Season: Direct Booking Strategies Hotels Need
The high season doesn’t have to be stressful. With the right strategies you can turn high season into a time of unprecedented growth and guest satisfaction
How to Increase Visibility and Direct Revenue: Key Trends & Strategies
We explore how connected marketing & revenue strategies are a powerful ecommerce combination, leveraging the hotels direct channel to drive direct bookings