userguest

google written on a laptop key reflecting their new travel feeds in search ads and how it will impact hotels

How Google’s New Travel Feeds in Search Ads Will Impact Hotels

Google’s Travel Feeds in Search Ads are a game-changer for hotels. This is your chance to engage travellers, boost direct bookings, and stand out

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man holding his head in his hands possibly reflecting a frustration with their hotel google ads not driving enough traffic and wondering how to fix it

Why Your Hotel’s Google Ads Aren’t Driving Enough Traffic

We’ll walk you through some of the common mistakes hotels make with Google Ads and give you actionable tips to turn your campaigns around

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man burning money in much the same way hotels waste ad budget by not choosing the best markets and platforms

Stop Wasting Hotel Ad Budget: How to Choose the Best Markets

Now you’ve identified target markets, next step is deciding which platforms will reach them best. Every platform has its strengths, but not all are equal

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money with rope tied in a knot reflecting importance to manage your marketing budget effectively

How to Manage Your Marketing Budget Effectively

Managing a marketing budget effectively on Google and Meta requires a nuanced approach taking seasonality, lead times, and room availability into account

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magnet drawing a block out reflecting the need for hotels to understand the difference between guest retention and guest acquisition

Evolving Loyalty Programmes in a Digital Age

Let’s explore how these personalised loyalty programmes are capturing travellers, offering not just rewards but unforgettable experiences

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person on a laptop with credit card possibly making direct booking on a hotel website reflecting the importance of hotels controlling their channels to reduce ota dependency

Reduce OTA Dependency and Take Control of Your Booking Channels

Reducing your ota reliance doesn’t mean turning away from these platforms entirely. Instead, it’s about strategically shifting more of your bookings

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the words online booking on a computer keyboard reflecting importance to hotels of their website to drive direct bookings and increase revenue

How to Generate More Direct Bookings and Boost Hotel Revenue

With the right strategies in place, hotels can effectively boost their direct bookings, enhance revenue streams and establish stronger guest relationships

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person clicking a keyboard in youtube thumbnail image for userguest discussion about turning website lookers into hotel bookers

Top Tips to Help Convert Website Lookers into Hotel Bookers

We discuss the importance of the hotel website user experience to increase conversions, and the need to streamline the booking process to maximize revenue

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empty hammock on a beach reflecting the need to conquer the high season with strong direct booking strategies

Conquering High Season: Direct Booking Strategies Hotels Need

The high season doesn’t have to be stressful. With the right strategies you can turn high season into a time of unprecedented growth and guest satisfaction

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YouTube Thumbnail image for video discussion on How to Increase Visibility and Direct Revenue: Key Trends & Strategies

How to Increase Visibility and Direct Revenue: Key Trends & Strategies

We explore how connected marketing & revenue strategies are a powerful ecommerce combination, leveraging the hotels direct channel to drive direct bookings

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