Hi, welcome to another of our demo time discussions

Today we are talking about the impact to hotels of combining multiple digital marketing datasets.

We look at the challenges faced when trying to pull different information from multiple sources and the value of aggregating data from your website marketing, paid social, OTA efforts, etc. all in one place.

Stephanie also highlights how the vast majority of data is extracted from the PMS and the limitations of this only showing what has been booked – and asks what is actually happening before the booking is made?

We also explore how adopting this technology can start to turn the view from purely internal analytics to external benchmarking and scorecards i.e. are we on pace with other competitor hotels? Is our hotel getting it’s fair share from Google? Is our ROI comparable to other similar properties?

To offer their insights we are joined by

🔹 Stephanie Smith Founder & Digital Matriarch at Cogwheel Marketing, the company behind Cogwheel Analytics and one of our Expert Partners

Through the discussion Stephanie will outline her views on why hoteliers can leverage this data more effectively, she will also demonstrate the Cogwheel Analytics solution.

Really hope you enjoy the conversation 👍🏻

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01:09 Introduction to Cogwheel Analytics
02:35 What was the business problem that drove the development of this solution
05:37 What data is being used and why relevant
09:08 Looking outside not just focused inside and comparing with competition
12:30 Demonstration of Cogwheel Analytics
20:20 Stop relying on typical, and limited, digital marketing metrics
23:05 Summary thoughts and HITEC attendance
26:48 Further videos and subscriber link