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Digital Markets Act (DMA), What Does This Mean For Your Hotel?
The Digital Markets Act has the potential to rebalance the relationship with OTAs, thanks to greater control over their online distribution

Google: What are the Free and Paid Hotel Digital Solutions?
Google is working hard to improve solutions for hoteliers. We outline some of the best free and paid tools to help you reach and convert travellers

Quick Wins to Increase Holiday Bookings on your Hotel Website
There are extra steps hoteliers can take to maximize holiday bookings and make sure their marketing efforts hit the right notes

Exploring Buy Now, Pay Later to Boost Hotel Direct Bookings
In the hospitality industry, the Buy Now Pay Later payment method is a game-changer. It’s reshaping the way guests experience hospitality

Email Deliverability: Impact of Apple Link Tracking Protection
Stripping these email URL tracking parameters will make it harder to accurately attribute website visits or conversions back to specific campaigns

The Power of Website URL Customization in the Hotel Industry
Website URL customization might seem a minor technical detail, but it can have a significant impact on your hotel’s online success

How Google Ads Integration Elevates Your Direct Booking Strategy
Hoteliers are turning to various online strategies to capture attention of potential guests, and Google Ads has become a game-changing tool

How AI Will Affect Paid Search for Hoteliers
To help you learn how AI is improving digital marketing strategies such as paid search this article outlines everything you need to know

How to Stay on Top of Your Guest Feedback
Guest feedback holds the key to unlocking invaluable insights that can drive operational improvements and enhance guest satisfaction

How to Capitalize on Business Travel Rebound & Bleisure Trends
Bleisure travel and the recovery of global business travel present a unique opportunity for hotels in several ways