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Here are 7 design trends for 2024 that will give your website a boost and make it more attractive to Internet users

The EC’s decision empowers hotels to connect with the right guests, drive guests to book direct, and grow loyalty and revenue with each guest

Make your website the pillar of your online marketing that sets you apart from your competitors to better sell your hotel directly

Your website is the pillar of your online marketing and sales strategy, and measuring its results is crucial to adjusting your online sales strategy

In an era where travelers increasingly rely on online platforms to make their travel arrangements, having a user-centered hotel website is paramount

It’s tough to overstate how important these email practices are when it comes to giving marketing emails every chance of reaching recipients

Achieving ADA compliance isn’t just about avoiding legal complications – it’s also a smart business move to grow your brand and reach more potential guests

Maximizing ROAS while ignoring other metrics can lead to a marketing strategy overly focused on lower-funnel tactics at the expense of other audiences

With Google’s recent announcement about updates to its Hotel Ads bidding models, hoteliers face a pivotal moment in their metasearch advertising strategies

A strong marketing strategy will align audience targets throughout the funnel to ensure each campaign is “feeding the funnel” with users that will convert