words search engine marketing on a blue piece of paper but is sem better than seo

SEO vs SEM: What’s the Difference and How Can Both Benefit Your Hotel

SEO and SEM are two of the most common abbreviations in the acronym soup of digital marketing. What’s the difference and how can they benefit your hotel?

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heart made up of data showing the importance of clean data

Data is Like Gold For Hotel Marketers But Only If It’s Clean Data

Clean data is pivotal in driving higher engagement and revenue by allowing you to create personalized communications that speak directly to each hotel guest

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email icon of tablet with finger clicking on it reflecting the importance of email subject lines to increase conversion

How to Create Email Subject Lines That Convert

Without a strong subject line, emails don’t get opened. And unopened emails have no chance for conversion. Of course, that’s all easier said than done

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left brain and right brain coming together like revenue management and marketing working together in hotels

7 Ways Revenue and Marketing Can Come Together Under One Roof

From fostering demand to nurturing loyalty, your marketing strategy should sit at the core of your revenue management strategy

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online booking key on keyboard reflecting importance of direct bookings for hotels

The Brave New World of Booking Direct

The recent rise in direct bookings was an unexpected boon for hoteliers, and it might be a sign of the direction the industry is heading

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man staring at a computer screen possibly reading an email before booking a hotel

Email Ideas That Turn Lookers Into Bookers

With recent privacy changes affecting targeted ads, the importance of email marketing is poised to increase even further

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black and white picture of man sitting next to old technology depicting how a hotel is slow to invest in rms technology

6 Things to Consider When Investing in an RMS

As you seek to optimize revenues, drive profits, save time, and outperform competitors, here’s how to find an RMS built to optimize your business segments

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privacy protection is impacting email marketing

How Privacy Protection is Changing Email Marketing

With third-party data and many traditional email metrics gone for good, this first-party data is going to be vital to the success of marketing efforts

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hotel contactless touchless technology

How Hospitality is Adapting to a Contactless World

Contactless tech is here to stay, and we’ve already seen how it doesn’t need to be a barrier to good service – in fact, it can enrich a guest’s experience

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image of a cookie with a bite taken out and a red croos reflecting the end of third party cookies

The End of Third-Party Cookies and What it Means for Your Hotel

Sunsetting of traditional third-party cookies doesn’t end programmatic advertising, but rather pushes advertisers to innovate new offerings and capabilities

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