SEO and SEM are two of the most common abbreviations in the acronym soup of digital marketing. What’s the difference and how can they benefit your hotel?
Clean data is pivotal in driving higher engagement and revenue by allowing you to create personalized communications that speak directly to each hotel guest
From fostering demand to nurturing loyalty, your marketing strategy should sit at the core of your revenue management strategy
With third-party data and many traditional email metrics gone for good, this first-party data is going to be vital to the success of marketing efforts
Contactless tech is here to stay, and we’ve already seen how it doesn’t need to be a barrier to good service – in fact, it can enrich a guest’s experience
Sunsetting of traditional third-party cookies doesn’t end programmatic advertising, but rather pushes advertisers to innovate new offerings and capabilities