cendyn

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The Value of CRM Audiences and Insights to Drive Additional Revenue

Now truly independent within your CRM, Audiences allows for the most detailed segmentation and personalization across all communications

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customer relationships rely on customer data

Customer Relationship Management vs Customer Data Platform

Main difference between Customer Relationship Management and a Customer Data Platform is there in the name: CRM manages relationships, CDP manages data

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Rejuvenate Your Revenue Strategy for 2021 and Beyond

Behavioural insights reveal the revenue potential of each guest, whether they stay a night or not. This precision enables you to optimize total guest spend

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Stay Out of Spam: Email Deliverability Guide for Hotel Marketers

What’s the point of executing your email marketing strategy if none of your emails find their way to the inbox? That’s where email deliverability comes in!

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10 Ways to Enhance Your Hotel Social Media Presence in 2021

First, we want to make sure that your social media foundation is stronger than ever and then show you a few tactics to truly outperform in the year ahead

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Capacity Constraints: Managing in a COVID-19 World

Understanding your unconstrained demand together with your yieldable capacity is necessary to make the best pricing and inventory management decisions

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Visioning the post-COVID era in CRM & Loyalty

We may not know the answers. But one thing is certain: the fundamentals of loyalty remain the same. It is all about rewarding our best guests

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Protect Profitability With Your Digital Marketing Spend

The headwinds remain strong across hospitality. Yet, momentum is building – especially when it comes to digital marketing

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10 New Creative Room Types to Boost Revenue

As you decide which room types to test, reach out to local journalists. Many have been covering the “work from hotel” trend and are interested

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The Best Hotel Reopening Email Campaigns

With the shift towards contactless technology, email is still a most effective way to stay connected and communicate with hotel guests

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