cendyn

personalized loyalty schemes

Visioning the post-COVID era in CRM & Loyalty

We may not know the answers. But one thing is certain: the fundamentals of loyalty remain the same. It is all about rewarding our best guests

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stacks of coins reflecting the need to protect profit with your digital marketing

Protect Profitability With Your Digital Marketing Spend

The headwinds remain strong across hospitality. Yet, momentum is building – especially when it comes to digital marketing

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neon light showing rooms vacancies at a hotel

10 New Creative Room Types to Boost Revenue

As you decide which room types to test, reach out to local journalists. Many have been covering the “work from hotel” trend and are interested

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The Best Hotel Reopening Email Campaigns

With the shift towards contactless technology, email is still a most effective way to stay connected and communicate with hotel guests

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facebook logo and connected icons

How to Use Facebook to Improve Your Hotel’s Digital Marketing

By connecting actions and conversions on your website to your Facebook investment, you’ll increase the return on your marketing investment

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graphic saying email is not dead

How has Hotel Reopening Affected Key Email Marketing Metrics?

Email marketing is a vital channel aiding in driving demand, revenue and maintaining brand awareness and this is still the same since the global pandemic

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graph on screen plotting hotel rates as we reopen

Plotting (literally) the Hotel Comeback post COVID

It’s been interesting to monitor the extent to which hotel reopenings have stayed on track with initial plans and how demand has responded to the reopenings

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suitcases as hotels anticipate guests returning in 2021

Managing Hotel Capacity Constraints in a COVID-19 World

Inevitably, limits on capacity will lead to similar limit on the observable demand. As you phase inventory back in, it is likely there is additional demand

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Hotel Messaging as we Re-Open and Move Towards a ‘Cookie’ Free World

We discuss CRM importance to ensure your messaging is really targeted to your different personas and relevance as we move to a ‘cookie’ free world in 2023

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4 glass jars filling up with coins in the way hotels will start to fill up again in the future

Plotting the Comeback for Hotels in a COVID-19 Environment

Hotels will be faced with the challenge of limited inventory, rising costs per occupied room, and the need to fill enough rooms at some minimum price to justify “turning the lights back on”

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