graphic saying email is not dead

How has Hotel Reopening Affected Key Email Marketing Metrics?

Email marketing is a vital channel aiding in driving demand, revenue and maintaining brand awareness and this is still the same since the global pandemic

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graph on screen plotting hotel rates as we reopen

Plotting (literally) the Hotel Comeback post COVID

It’s been interesting to monitor the extent to which hotel reopenings have stayed on track with initial plans and how demand has responded to the reopenings

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suitcases in a hotel as capacity increases

Managing Hotel Capacity Constraints in a COVID-19 World

Inevitably, limits on capacity will lead to similar limit on the observable demand. As you phase inventory back in, it is likely there is additional demand

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Hotel Messaging as we Re-Open and Move Towards a ‘Cookie’ Free World

We discuss CRM importance to ensure your messaging is really targeted to your different personas and relevance as we move to a ‘cookie’ free world in 2023

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4 glass jars filling up with coins in the way hotels will start to fill up again in the future

Plotting the Comeback for Hotels in a COVID-19 Environment

Hotels will be faced with the challenge of limited inventory, rising costs per occupied room, and the need to fill enough rooms at some minimum price to justify “turning the lights back on”

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heart on a keyboard depicting hotels care for their guests when they get in contact

How to Stay Connected to Your Guests While Your Hotel is Closed

It does not have to be perfect, but stay in touch with guests. There is still a conversation to be had, whether it is transactional or inspirational. Let authenticity be your guide

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dan skodol and trevor grant talk recovery strategy and revenue forecasting

Crisis Recovery Shape, Strategy Considerations and Revenue Forecasting

We talk with Dan Skodol of Cendyn about post crisis recovery shapes, scenario startegy planning and the importance of revenue forecasting as we exit

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guests unknown without a crm

How CRM can Help Hotels with Recovery

Here are just a few ways that you can leverage CRM to ensure you are opening up the dialogue between you and your guests and giving them the confidence they need to travel again

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7 Skills to Help You Close More Business at Your Hotel

7 Skills to Help You Close More Business at Your Hotel

So how can you leverage the psychology of selling to become a true group sales pro? These are the seven skills that will help you close more groups and events at your hotel

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