Expert Partner Hotel Success Stories – January 2025

Here is our round up of 8 Hotel Success Stories from our Expert Partners touching on revenue, reservations, metasearch, visibility, bookings, distribution and channel management.

Flyr for Hospitality, Cloudbeds, Atomize and SiteMinder

(Please click on the hotel success stories title to access the full article)

Parques Reunidos Optimizes Revenue Management

Parques Reunidos, a global leader in the leisure and entertainment industry, owns and operates more than 55 parks and various lodging properties worldwide. Their broad portfolio includes unique properties that range from luxury lodges to themed accommodations, all offering unforgettable experiences in destinations such as tropical islands, animal safaris, and family-oriented adventure parks.

The search for the right revenue management solution came as part of an extensive, company-wide push for digital transformation.

From an original list of 20, to a final shortlist of five, Parques Reunidos ultimately chose FLYR due to the sophistication of its machine learning-driven approach, which allows the platform to learn from data patterns and make smarter, faster decisions, as well as the team behind the science.

Safestay selects Cloudbeds as part of its “Platform for Growth” strategy

Safestay PLC, one of Europe’s largest hostel groups, is pleased to announce its partnership with Cloudbeds, the industry’s premier hospitality management platform.

As part of the multi-year partnership starting in January 2025, Safestay will move its 20-strong Europe-wide hostel portfolio onto the Cloudbeds Enterprise Platform, building its technology stack on Cloudbeds’ award-winning PMS. The move is part of Safestay’s ‘Platform for Growth’ strategy through which it is investing for future success.

The Cloudbeds Enterprise Platform provides a centralised multi-property PMS for managing all Safestay’s owned, leased, managed, and franchised properties. Cloudbeds’ innovative unified technology will provide the company with a single comprehensive view of customer data across all properties and booking platforms, enabling Safestay to provide a superior modern guest experience, enhance its commercial and marketing strategy, and streamline operational costs across its growing portfolio. 

Ligula Hospitality Group renews partnership with Atomize RMS after 3 years of success

After three successful years of collaboration, Ligula Hospitality Group, one of Scandinavia’s leading hotel groups, has chosen to renew its contract with Atomize and continue to use its Revenue Management Software (RMS) across all 46 of its properties in Sweden, Denmark, and Germany.

This decision follows an evaluation during which Ligula assessed alternative RMS providers. However, the proven results and efficiency gains achieved through Atomize made the decision to renew an easy one. With Atomize, Ligula has streamlined its revenue management processes, increased operational efficiency, and made better-informed pricing decisions through real-time price optimization and automation.

In addition, following the Mews acquisition of Atomize, this partnership is poised to benefit from the combined strength of both companies, ensuring Ligula stays ahead in an increasingly competitive market. For Ligula, the added value from Mews’ resources means continuous innovation in their revenue management capabilities. Atomize’s ongoing commitment to real-time price optimization, forecasting, and automation will be further enhanced by Mews’ technological advancements, ensuring Ligula benefits from the latest industry developments.

OREA Hotels & Resorts Partner with Atomize: A New Era in Revenue Management

We are thrilled to announce that OREA Hotels & Resorts, the largest hotel brand in the Czech Republic, has chosen Atomize as their Revenue Management Software (RMS) partner. With nearly 20 properties located in some of the country’s most beautiful and diverse locations – from vibrant business hotels in Prague and Brno to serene mountain and nature resorts in Šumava or Krkonoše, OREA Hotels & Resorts is a leading choice for family vacations, relaxing stays, conferences and teambuilding events.

After testing Atomize on several of their properties and experiencing the full customer journey with us, OREA was highly pleased with the results. Atomize’s innovative approach to real-time dynamic pricing and revenue management aligned perfectly with their strategic goals to stay competitive in the market, streamline operations, and capture more market share by adjusting prices to market conditions and demand in real time.

The Equeva Group discovers new revenue potential with SiteMinder’s Metasearch Manager

The Equeva Group is an innovative, privately owned, hotel group and is the largest 3.5 star accommodation group in the Blue Mountains, Australia, with 180+ rooms on offer.

Trying to manage campaigns across multiple metasearch channels independently is a huge challenge for hoteliers and one that The Equeva Group was determined to solve. Given the valuable role that metasearch plays in driving direct bookings, Jack and the team turned to SiteMinder for help.

Metasearch Manager gives hoteliers the ability to effortlessly manage multiple properties across various metasearch channels in real-time, all in one place.

This includes a centralised dashboard to view real-time performance, manage bidding and optimisation centrally across all top metasearch channels, set and automate multiple campaigns, and drive informed insights with customisable reporting, and more.

Roomzzz on track to reach its full potential with help from SiteMinder’s platform

Roomzzz was an early player in the UK aparthotel sector, launching its first property in Leeds as a family-run venture. Today, the brand operates 866 units across cities from London to Edinburgh, each with a distinct identity.

Once upon a time Roomzzz managed all reservations manually – a system that quickly became unsustainable as the brand expanded. The team chose to implement SiteMinder, confident about investing in an industry leading distribution and revenue platform.

SiteMinder also plays a pivotal role in maintaining rate parity – a non-negotiable for Roomzzz. This ensures complete transparency and reinforces customer trust. On top of this, SiteMinder empowers Roomzzz to make data-driven decisions, a necessity in the modern travel market.

Purs Hotel’s strategic expansion with SiteMinder and Relais & Châteaux

Purs Hotel is located in the charming town of Andernach, Germany. It is the first hotel entirely designed by Belgian designer and antiquarian Axel Vervoordt, showcasing his distinctive sense of style. Every room, suite, and object within the hotel reflects his unparalleled aesthetic, creating a warm and welcoming atmosphere that feels like home.

Purs Hotel has experienced a substantial increase in visibility, bookings and revenue, thanks to the synergistic impact of Relais & Châteaux and SiteMinder’s channel manager. These platforms have not only expanded the hotel’s reach but also attracted a diverse, international clientele.

In particular, the hotel recorded a significant rise in guests from key markets such as the United States, Belgium and Netherlands last year. This influx of global travelers, coupled with enhanced distribution and exposure through Relais & Châteaux’s prestigious network and SiteMinder’s technology, has directly contributed to increased revenue. The combination of these tools has positioned Purs Hotel as a highly desirable destination, reinforcing its standing in the competitive luxury hotel market.

Gravity Haus has rock-solid foundation for success with SiteMinder and Mews

Gravity Haus operates eight exceptional properties across the United States, offering far more than just top-tier accommodation in adventure-filled destinations. Each Haus combines co-working spaces, fitness programs, chef-led dining concepts, and location-specific experiences. Spanning from California to Jackson Hole, the properties are deeply integrated with their local communities, helping to bring customer experiences to life.

When selecting a channel manager to gain automated, real-time, inventory management, Gravity Haus prioritised simplicity and efficiency – something SiteMinder has long been famous for. After experiencing complicated systems which failed to deliver at previous hotels, SiteMinder was a clear and effective answer to his challenges.

Being a “tech stack leader”, Gravity Haus doesn’t choose just any solution to integrate into the business and perform crucial daily processes.