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Metasearch Marketing for Hotels

Metasearch marketing is a potent strategy that blends the best of direct booking advantages with the visibility of third-party platforms

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youtube thumbnail image for a discussion with Diego Varela at mirai about AI Agents and the Future of Metasearch and What GMs Need to Know

AI Agents and Metasearch Future: What GMs Need to Know

AI agents are coming – but the value of price comparison, and thus metasearch, isn’t disappearing. Instead, they’re both evolving

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Why Hotels Should Adopt a Multi-Channel Distribution Approach

The old dichotomy of “direct vs OTA” is giving way to a more strategic and nuanced approach where both channels play a role in a distribution strategy

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What the FTC New Ruling Means for Metasearch

To enforce compliance and maintain user trust, key metasearch players are rolling out changes aligned with the FTC’s directive

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small globe in a hand reflecting the changing face of travel and how hotels can win in the google travel ecosystem

How Hotels Can Win in the Google Travel Ecosystem (Updated)

Google Travel is no longer optional. If your hotel isn’t fully optimised across Google Search, Maps, and Hotels, you’re losing direct revenue to OTAs

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Google Introduces Travel Tool Updates incl. Hotel Price Tracking

One standout addition is a hotel price tracking tool, similar to Google Flights, which helps users monitor price changes. This feature is launching globally

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Google Changes in the Wake of DMA and What They Tested

Returning to the “old ‘ten blue links’ didn’t last long and looks like a deliberate move to illustrate where hard-line interpretation of the DMA could lead

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dart hitting the bullseye and a piggy bank reflecting expert partner Hotel success stories about revenue and booking growth

Expert Partner Hotel Success Stories – January 2025

Round up of Expert Partner Hotel Success Stories – Flyr for Hospitality, Cloudbeds, Atomize and SiteMinder

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mirai article image about Keys to improving the performance of your Google Hotel Ads campaigns

Keys to Improving Performance of Google Hotel Ads Campaigns (Pt 4)

In this post we detail the actions you can and should implement in order to get the most out of your presence in Google Hotel Ads

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mirai image How AI is Reshaping the Hospitality Digital Marketing Industry

How AI is Reshaping the Hospitality Digital Marketing Industry

AI is poised to disrupt the hotel industry’s marketing landscape, creating new opportunities while challenging the dominance of existing players

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