metasearch
Metasearch Marketing for Hotels
Metasearch marketing is a potent strategy that blends the best of direct booking advantages with the visibility of third-party platforms

AI Agents and Metasearch Future: What GMs Need to Know
AI agents are coming – but the value of price comparison, and thus metasearch, isn’t disappearing. Instead, they’re both evolving
Why Hotels Should Adopt a Multi-Channel Distribution Approach
The old dichotomy of “direct vs OTA” is giving way to a more strategic and nuanced approach where both channels play a role in a distribution strategy
What the FTC New Ruling Means for Metasearch
To enforce compliance and maintain user trust, key metasearch players are rolling out changes aligned with the FTC’s directive

How Hotels Can Win in the Google Travel Ecosystem (Updated)
Google Travel is no longer optional. If your hotel isn’t fully optimised across Google Search, Maps, and Hotels, you’re losing direct revenue to OTAs
Google Introduces Travel Tool Updates incl. Hotel Price Tracking
One standout addition is a hotel price tracking tool, similar to Google Flights, which helps users monitor price changes. This feature is launching globally
Google Changes in the Wake of DMA and What They Tested
Returning to the “old ‘ten blue links’ didn’t last long and looks like a deliberate move to illustrate where hard-line interpretation of the DMA could lead

Expert Partner Hotel Success Stories – January 2025
Round up of Expert Partner Hotel Success Stories – Flyr for Hospitality, Cloudbeds, Atomize and SiteMinder

Keys to Improving Performance of Google Hotel Ads Campaigns (Pt 4)
In this post we detail the actions you can and should implement in order to get the most out of your presence in Google Hotel Ads

How AI is Reshaping the Hospitality Digital Marketing Industry
AI is poised to disrupt the hotel industry’s marketing landscape, creating new opportunities while challenging the dominance of existing players