metasearch
The Six Levels of the Google Hotels Funnel
In each stage of the funnel we will identify the main KPIs you should be aware of in terms of assessing whether your numbers are adequate
The Opportunity Cost of Metasearch
Hotels have always faced cost limitations. The value of metasearch is that it offers a chance to flip the script and run a truly revenue-focused approach
How Metasearch Marketing Can Help Your Hotel
If you’re not owning your space in metasearch, you’re giving guaranteed bookings right to the OTAs, costing you money and future revenue
Google’s Hotel Page Makeover: DMA Compliance and Implications
Google, has implemented alterations to comply with DMA regulations. These changes are evident in travel search areas, with a substantial focus on hotels
The Most Profitable Marketing Channels for Hotels
When independent hotels participate in the most profitable marketing channels, brand visibility increases exponentially and reliance on OTAs decreases
The Evolving Role of a Hotel Channel Manager
Channel management is vital for a hotel’s commercial success, with increasing reliance on OTAs driving room night reservations and emergence of metasearch
Metasearch is Not Just Effective But Increasingly Efficient
In 2024, embracing the potential of metasearch is no longer an option, but a necessity for hoteliers looking to thrive in the competitive hotel landscape
Rethinking Metasearch Budgets After Google Removes CPA Bidding
Hoteliers might consider funds that were previously allocated to areas with low return which could be redirected towards high return metasearch advertising
Google Hotel Ads Bid Strategies Update: Hotel Campaigns Impact?
With Google’s recent announcement about updates to its Hotel Ads bidding models, hoteliers face a pivotal moment in their metasearch advertising strategies
Dive into the Nitty Gritty of Metasearch Marketing
Metasearch marketing isn’t just a trend; it’s a dynamic force shaping the future of how travellers discover and choose accommodations
