metasearch

Metasearch marketing is a potent strategy that blends the best of direct booking advantages with the visibility of third-party platforms

AI agents are coming – but the value of price comparison, and thus metasearch, isn’t disappearing. Instead, they’re both evolving

The old dichotomy of “direct vs OTA” is giving way to a more strategic and nuanced approach where both channels play a role in a distribution strategy

To enforce compliance and maintain user trust, key metasearch players are rolling out changes aligned with the FTC’s directive

Google Travel is no longer optional. If your hotel isn’t fully optimised across Google Search, Maps, and Hotels, you’re losing direct revenue to OTAs

One standout addition is a hotel price tracking tool, similar to Google Flights, which helps users monitor price changes. This feature is launching globally

Returning to the “old ‘ten blue links’ didn’t last long and looks like a deliberate move to illustrate where hard-line interpretation of the DMA could lead

Round up of Expert Partner Hotel Success Stories – Flyr for Hospitality, Cloudbeds, Atomize and SiteMinder

In this post we detail the actions you can and should implement in order to get the most out of your presence in Google Hotel Ads

AI is poised to disrupt the hotel industry’s marketing landscape, creating new opportunities while challenging the dominance of existing players