metasearch

If your hotel metasearch listing received 50,000 impressions over a period but only appears in 22,500, your impression share is 45%

Today we see an attempt to revive off-site booking through Agentic AI. Even so, it must overcome the same trust barrier that sank book on metasearch

While discovery has historically been about inspiration and branding, consideration is where OTAs, metasearch engines, and hotels compete aggressively

This metasearch feature is different from TikTok’s Travel Ads product, which are traditional video or carousel ads with targeted audiences

The question is not whether AI affects distribution; it already does. It is how deliberately hotels choose to compete in this new front line of visibility

Personalization is more than a tactic, it is your competitive advantage. Here are six direct booking strategies that could define 2026

The problem with hotel distribution today is that most hoteliers are optimising distribution based on accounting numbers, not economic reality

Hotels have a brief window to establish AI visibility before the competitive landscape takes shape. Those who act now help shape what AI learns to recommend

As we look ahead to 2026, one thing is clear for hotel general managers and revenue leaders: digital distribution and demand generation are becoming less controllable, more automated, and increasingly […]

On November 3rd, Google will roll out significant updates to its Meta Price Accuracy Policy. We outline what it means for the metasearch auction