Is Metasearch Advertising Worth It?
When TripAdvisor first announced TripConnect, its Metasearch advertising platform, it instantly became the buzzword of the year. Though earlier adoption was slow, it pushed Google to be more involved in […]
Google Travel Gains Levy Pain at TripAdvisor and Expedia
In an unintended duet, the CEOs of TripAdvisor and Expedia Group separately talked this week about how Google’s increasing practice of directing search traffic towards its own travel businesses has […]
The MetaSearch Landscape: What the Future Looks Like
Chances are, if you’ve ever booked a holiday, you’ve used a metasearch engine! Google Hotel Ads, Trivago and TripAdvisor, for example, are all major examples of this type of site. […]
Airbnb Listings Spotted on Google Hotel Ads
While searching for properties on Google Hotel Ads, one of our analysts noticed a familiar logo in an unfamiliar place — Airbnb with a metasearch listing in line with OTAs and […]
Kayak and Trivago Testing New Desktop User Experiences
As metasearch continues to grow and users continue to seek out better booking experiences, we see publishers making updates to meet these demands. NB: This is an article from Koddi Recently, we […]
Lowest Price Deals Experience on Trivago
Trivago has recently begun experimenting with a new user experience that attempts to meet travelers’ needs by utilizing lowest price callouts to better reflect consumer preferences.
America or Asia? The Surprising Truth of Metasearch Success
While a great strategy can take considerable time and effort, metasearch is the most powerful online acquisition tool you have at your disposal. It’s time to start making the most of its potential.
Kayak and Trivago Enhance Destination Search Experiences
Recently, Kayak and Trivago have enhanced their user experiences in an effort to provide more relevant information to users on their booking journeys
Winter or weekends? The surprising truth of metasearch success
A successful metasearch bidding strategy is far from one-size-fits-all. Adapting to macro behavioral trends as they emerge is essential for any enterprising hotel.
Metasearch Advertising For Hotels: The Shortest Path To A Direct Booking
When it comes to hotel advertising channels, Metasearch Advertising is the new, big kid on the block, spanning multiple platforms, multiple placements and boasting extremely healthy ROAS.
