These days, the realm of hotel distribution has evolved with technology to span both the physical and digital worlds – with heavier reliance on the latter
Each booking channel has a different cost associated with it and they all reduce the actual revenue which the hotel receives from a room booking
Do you know what hotel customer service KPIs (key performance indicators) you should focus on to sell more rooms while providing service excellence?
A more holistic online commerce strategy, consisting of new and established methods, is being taken by hotels to reach new customers and produce revenue
Each brand has different channels and opportunities within Koddi, but most are similar. But, you need to understand WHEN and HOW to use each channel
Unhealthy distribution and channel mix, overdependence on only a few players and neglecting the importance of a strategy, can kill faster than a crisis
It’s important that during downtime periods when people are not travelling as much that you keep your marketing presence consistent. People still see you!