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Hotel Digital Marketing Performance: Defining Success in The New Market

Each side of the coin uses different attribution models and KPIs to measure digital marketing performance. It is not as cut and dry as one may think

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What Can Hoteliers Do To Inspire Leisure Travel Over Next Few Months?

It may have been normal to map out business strategies on an annual basis, but the pandemic is changing the travel dynamic too much for it to stay relevant

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Your Guide to Building an Effective Hotel Distribution Strategy

A quick glance at the online environment will show you a wealth of different distribution channels. Each channel offers the opportunity to build cash flow

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Why Should Every Hotel Be Using Google Hotel Ads?

Google Hotel Ads allow you to be right up there (with your best rate!) beside the OTAs when someone initially Google searches for your hotel

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Guest Acquisition Cost: Everything Hoteliers Should Know

If you’re not thinking in terms of guest acquisition cost to get customers through your door then you’re missing a critical metric in charting your success

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Hoteliers Forecast Revenue Increase in 2021 vs 2020

The majority of Hoteliers surveyed want to focus on establishing their direct channels as the top source of revenue over the next 12 months and beyond

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Tips For Identifying and Attracting The Right Hotel Customer

When we talk about attracting the right hotel customer, as a hotelier, you first need to know who they are and what value they add to your overall business

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How to Improve Your Hotel Distribution, Direct Sales and Your Results.

The digital advance and the growth of online sales generate a lot of important data that can suggest sales opportunities your hotel may not have considered

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DACH Hotel Direct Channel Trends in 2021

To help hotels understand the current direct channel scene, we have prepared a direct channel analysis for the DACH region, comparing hotel performance

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How Hotel Marketing Channels Can Help You Win Online Direct Bookings

Even though online marketing is not exactly a new strategy, the best channels and practices are constantly evolving and the rules of the game keep changing

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