The Seven Deadly Sins of Distribution
Following the path of virtuosity in the marketing ecosystem, we must try to avoid temptation and stay away from the seven deadly sins of distribution
Cost of Customer Acquisition a Key Factor in Hotel Profitability
The cost of hotel customer acquisition is what you pay to acquire a new guest. That includes marketing, reservations and the cost of serving the guest
Unlock New Revenue Streams With Effective Channel Management
Channel management involves identifying and using the most effective online distribution channels, such as OTAs, direct booking engines, metasearch, etc.
Using Metasearch to Drive Direct Bookings and Reduce OTA Reliance
There’s a bias to drive direct traffic, which means metasearch gives your property greater exposure than the OTAs to encourage a direct booking
5 Must Have Hotel Marketing Channels in an Economic Downturn
Let’s look at specific marketing channels every hotel should leverage in an economic downturn. But first, make sure you stay true to your brand
Upcoming Challenges in Hotel Distribution That May Interest You
2023 is still quite uncertain. Analyze your current distribution and make sure it is agile. Enhance your direct channels and take control of your prices
How Much Are You Losing By Not Controlling Your Hotel Price
How much are you losing by not controlling your prices and allowing other channels to sell cheaper than you do on your own website?
GDS – Is It Still Relevant For You In 2023?
Hotel marketing experts are unanimous in their opinion that the value GDS brings to a hotel’s distribution mix cannot be ignored
Top Hotel Distribution Channels Bringing Highest Booking Revenue in 2022
Hoteliers across the board are leveraging both traditional and new channels for a more holistic and dynamic distribution, guest booking and revenue strategy
4 Ways to Increase GDS Visibility in 2023
If a travel agent is looking to book a hotel in the GDS and your hotel is not there, they will not go to a different website to look for your hotel