channels

These days, the realm of hotel distribution has evolved with technology to span both the physical and digital worlds – with heavier reliance on the latter

Each booking channel has a different cost associated with it and they all reduce the actual revenue which the hotel receives from a room booking

Designing a winning distribution strategy is not an easy task. It needs to be constantly improved to maximize the profit of the hotel

Do you know what hotel customer service KPIs (key performance indicators) you should focus on to sell more rooms while providing service excellence?

Data analytics can help understand direct channel performance, but true value comes from comparing your brand to the market and identifying growth potential

A more holistic online commerce strategy, consisting of new and established methods, is being taken by hotels to reach new customers and produce revenue

Each brand has different channels and opportunities within Koddi, but most are similar. But, you need to understand WHEN and HOW to use each channel

Unhealthy distribution and channel mix, overdependence on only a few players and neglecting the importance of a strategy, can kill faster than a crisis

From direct bookings and OTAs to pricing strategies and guest experience, here are four major areas to help build an effective rooms distribution strategy

It’s important that during downtime periods when people are not travelling as much that you keep your marketing presence consistent. People still see you!