channels

With Budgets Tight Hoteliers Must Know Who is Converting Your Traffic

Increasing traffic through further digital marketing campaigns may not be an option and considerably harder due to budget and time limitations

Read more

tracks show different channel of train distribution routes

A Successful Direct Channel Growth Strategy in 6 Stages

Reinventing the hospitality scene with a neighborhood lifestyle twist, Penta Hotels offers the modern-minded and business traveler of today comfort and style in a pleasant and relaxed atmosphere. NB: This is an […]

Read more

10 Requirements to Internationalise your Direct Channel Sales

Boosting your official website’s direct sales internationally is a challenge, but it is key to ensure you don’t become easy prey for the OTAs

Read more

tracks show different channel of train distribution routes

Distribution Management in a Pandemic

Hotels must go beyond simple distribution and try every option to “engage the customer” and convert them on your hotel/brand/loyalty site

Read more

Hotel Market Analysis: 8 Ways Hotels Should Combat the Crisis

Even though it is hard to foresee the months ahead, try to keep a bird’s eye view on the crisis and get your hotel ready for the rebound

Read more

4 Ways To Use Your Hotel Channel Manager More Effectively

To be competitive you need a proactive channel management strategy. We look at four ways hoteliers can use their channel managers more effectively

Read more

Two pieces of a puzzle with the add sign between them showing it equals a lightbulb drawn with chalk indicating how guest engagement and direct channel are important for hotels

Your Direct Channel and Guest Engagement: How They go Hand in Hand

The findings clearly show the correlation between direct bookings and guest engagement, reinforcing the importance of planning a direct channel strategy

Read more

How to Increase Direct Bookings During COVID-19

With margins under incredible pressure in current times – hotels need to do all they can to improve them, with direct bookings playing a large part in this

Read more

Rising Above Revenue Restraints Toward Total Profit Optimization

Hotel revenue managers need to figure out how to stack the right building blocks to forecast accurately, price with confidence, and maximize profitability

Read more

Hotel Distribution Analytics in a Post-COVID World

Ideally, by working effectively with OTAs, hoteliers will capture their share of demand while cautiously ensuring not to repeat past distribution mistakes

Read more