channels

train tracks reflecting different distribution challenges that could be helped by a channel manager

Channel Manager: Definition, Types And How To Choose One

Using a channel manager is the most effective way to keep on top of reservations so you can negotiate best rates and, ultimately, maximise your profit

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How Your Photos And Hotel Details Affect Revenue

Managing and updating photos on every single channel across the global travel network is a lot more than most hotels have time for these days

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The Cost of Guest Acquisition: Making Most of Your Booking Channels

Hoteliers now need to ask themselves what the actual cost is of acquiring reservations through a booking channel and how much of that demand is needed

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What Is the Future of Hotel Distribution? How Does That Matter?

For all the new and established hoteliers, it is time to consider the change and leverage the potential of the new trends in hotel distribution management.

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How To Drive More Direct Bookings Through Digital Marketing

A focus on direct distribution is not new but given evolving changing customer behaviours what now underpins its success?

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Metasearch: What In The World Are You Waiting For?

Metasearch is more productive and profitable than ever and, as the channel continues to grow and machine learning benefits compound at a campaign level

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sign post saying same old way or sometghin new reflecting how hotels need to review the way they benchmark their website performance

Hotel Website Performance: Just Look at Your Own or Competitors Too?

Looking at a hotel’s direct channel website performance in isolation can lead to mediocre results and may not give you the best picture of the business

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train tracks reflecting different distribution challenges that could be helped by a channel manager

Hotel Distribution Strategy From The Inside Out

The hotel distribution landscape is as dynamic as ever. Success in this ever-changing environment requires responsiveness and swift action

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How Can Independent Hotels Combat The Rise of OTAs?

There’s nothing wrong using OTAs and they can still be incredibly valuable and handy part of an overall selling strategy – they have their place in the mix

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Make Your Hotel Shine Online This Summer

Summer is coming and tourists want to travel. Make sure your marketing is up to date on all channels to attract guests to your hotel, not the competition

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