channels

Each side of the coin uses different attribution models and KPIs to measure digital marketing performance. It is not as cut and dry as one may think

It may have been normal to map out business strategies on an annual basis, but the pandemic is changing the travel dynamic too much for it to stay relevant

A quick glance at the online environment will show you a wealth of different distribution channels. Each channel offers the opportunity to build cash flow

Google Hotel Ads allow you to be right up there (with your best rate!) beside the OTAs when someone initially Google searches for your hotel

If you’re not thinking in terms of guest acquisition cost to get customers through your door then you’re missing a critical metric in charting your success

The majority of Hoteliers surveyed want to focus on establishing their direct channels as the top source of revenue over the next 12 months and beyond

When we talk about attracting the right hotel customer, as a hotelier, you first need to know who they are and what value they add to your overall business

The digital advance and the growth of online sales generate a lot of important data that can suggest sales opportunities your hotel may not have considered

To help hotels understand the current direct channel scene, we have prepared a direct channel analysis for the DACH region, comparing hotel performance

Even though online marketing is not exactly a new strategy, the best channels and practices are constantly evolving and the rules of the game keep changing