reservations

5 Ways We Should Rethink Demand Right Now

The challenge with this approach to measuring demand is that these benchmarking services only measure converted demand for hotels

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image of parkhotel adler in an article from The Hotels Network about conversion on potentially lost guests

Would You Like 20% Conversion on Potentially Lost Guests? (Case Study)

The team started to look for an effective way to elevate the online guests experience and engage with those visitors before abandoning the website

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Atomize Announce a Data Partnership with Trivago

Search data from trivago will enhance Atomize’s demand modeling and generate more revenue by optimizing rates in response to real-time market demand

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Hotel Overbooking Strategy: What You Need Know

When properties purposefully book beyond their capacity to create a buffer for last-minute cancellations or no-shows, it is part of the overbooking strategy

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Why Your Hotel Needs a Daily “Pick-up” Report

Y1ou would be surprised how many hotels do not use their pick-up report properly and miss out on the financial opportunity a good strategy can represent

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The Importance of Upselling in Hotels

Let’s look at the different forms of upselling. The term ‘upselling’ can serve as an umbrella term that also includes cross-selling and suggestive selling

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Is Your Distribution Strategy Aligned to be Profitable in New Normal

Before you start tweaking your distribution strategy, go back to the drawing board and see if your business objectives are still valid

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Europe Hotel Occupancy Remains Stable

When looking at Western and Southern Europe, steady improvement has remained constant with the highest occupancy levels in Ireland and the U.K

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5 Hotel Customer Service Performance KPIs to Focus On

Do you know what hotel customer service KPIs (key performance indicators) you should focus on to sell more rooms while providing service excellence?

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The Role of On The Books Data in Revenue Management

Despite the many changes the hotel industry has undergone, one aspect remains the same, on the books data still plays a vital role for commercial teams

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