Data is All Around: How to Harness it for Hotel Success
From check-in to check-out and beyond, every action and interaction in a hotel generates data. But don’t let that daunt you. With the right systems in place, the right data…
Upselling: How to Earn Extra Revenue (and How Apps Can Help)
For many people around the world, love will soon be in the air. Not only will they shower loved ones with affection on Valentine’s Day, they’ll spend big too –…
Use Publicly Available Data to Improve Occupancy Rate Predictions
Given that tourism is a global industry consuming a diversity of goods and services, the prediction of future trends needs to take account of the wider economic context, according to…
Old School Distribution Tool Can Help Hotels Boost Bookings
Most major manufacturing industries are cyclical, taking top trends from past decades and updating them to sell to a brand-new generation of consumers; the retail, interior design and music industries…
4 Quick Ways to Boost Your Hotel’s Checkout Conversion Rates
Ever since online travel agencies took off, direct conversion rates in hospitality have been so poor that many hoteliers had simply given up on maintaining and upgrading their websites, instead…
How to calculate your B&B’s average room rate and other revenue metrics
Running an accommodation business of any size is no easy feat, but small property owners in particular have unique challenges as they juggle everything from pricing to housekeeping on a…
Front Desk Staff Can Increase Direct Bookings & Cut Distribution Costs
Like all segments of the hotel industry, limited and select service hotels are seeing distribution costs eating away at top-line profits. NB: This is an article from Doug Kennedy, President…
The Hotel Upsell: Three Suggestions To Win The Risk-Reward Game
In an experience-driven industry like hospitality, online upselling is one of the easiest strategies a marketer can use to drive additional revenue. When the guest is already committed to booking,…
Condition Reservations Team: When They Hear ‘Ring-Ring’ Think ‘Cha-Ching!’
When you speak with marketing and distribution executives these days, everyone seems obsessed with increasing direct bookings and reducing the costs of customer acquisition. Yet when the phone rings in…
How to Manage and Combat Hotel Cancellations
Cancellations are every hoteliers inevitable worst enemy. Even if you manage to recapture some of your lost bookings close to stay dates, they will still cost you. NB: This is…