reservations

The Hidden Costs of Hotel Capacity Driven KPIs

Capacity-oriented KPIs have become the norm for performance evaluation in the hotel industry but this focus can lead to financial short-sightedness

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How Hotel Marketing Drives Revenue Beyond the Reservation

If the question is how do we create more revenue, then marketing cannot be ignored when it is a crucial part of your revenue optimisation strategy

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Endless Choices for Guests to Find the Perfect Hotel Stay

Switching from old methods to focusing on guests means tailoring what you offer to their likes and what they’ve done before

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8 Ways to Increase Phone Bookings and Grow Direct Revenue

By implementing the strategies discussed, you have tools needed to optimize your phone reservations and reap rewards of higher direct bookings

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When to Choose OTAs Over Hotel Direct Reservations

Whether reservations come directly or through OTAs is secondary, as the primary concern is filling rooms that would otherwise remain empty

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The Evolving Role of a Hotel Channel Manager

Channel management is vital for a hotel’s commercial success, with increasing reliance on OTAs driving room night reservations and emergence of metasearch

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Why Hotels Need to Redefine the Guest Journey Starting Point

In rethinking the first step of the guest journey as problem recognition, we uncover a more grounded and comprehensive framework for engaging with guests

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image of standard room from Hotel at Six for a case study article with The Hotels Network

Key to Winning Over the Unlikely Booker (Hotel At Six Case Study)

Two separate trials were conducted on Hotel At Six’s direct channel: one specifically for visitors from Sweden and another for international visitors

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Checkmate OTAs: 3 Winning Strategies to Drive Direct Bookings

Fortunately, there are a few strategies that hoteliers can use to checkmate OTAs and encourage more hotel direct bookings

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7 Strategies to Increase Holiday Bookings at Your Hotel

With so many hotels having their eyes set on locking in holiday bookings, it’s only natural that the competition is fierce

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