In an unintended duet, the CEOs of TripAdvisor and Expedia Group separately talked this week about how Google’s increasing practice of directing search traffic towards its own travel businesses has […]
Chances are, if you’ve ever booked a holiday, you’ve used a metasearch engine! Google Hotel Ads, Trivago and TripAdvisor, for example, are all major examples of this type of site. […]
As metasearch continues to grow and users continue to seek out better booking experiences, we see publishers making updates to meet these demands. NB: This is an article from Koddi Recently, we […]
While a great strategy can take considerable time and effort, metasearch is the most powerful online acquisition tool you have at your disposal. It’s time to start making the most of its potential.
Recently, Kayak and Trivago have enhanced their user experiences in an effort to provide more relevant information to users on their booking journeys
A successful metasearch bidding strategy is far from one-size-fits-all. Adapting to macro behavioral trends as they emerge is essential for any enterprising hotel.
When it comes to hotel advertising channels, Metasearch Advertising is the new, big kid on the block, spanning multiple platforms, multiple placements and boasting extremely healthy ROAS.