Did You Know Using Google Hotel Ads Can Save Your Hotel Money?

When someone clicks on your hotel ad and they’re redirected to your site, they’ve most likely already filtered making them a highly qualified lead

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compass showing direction of revenue management going forward for a hotel in 2021

How to Achieve Your Best Hotel Performance: Tips for 2021

The good news is that the data we read is showing concrete desire for travel, and hotel bookings for the summer are arriving at an unexpected pace

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pablo delgardo mirai who are we expert partner interview video

mirai “Who are We?” – In conversation with Pablo Delgado

In this “Who Are We” video we are joined by Pablo Delgado, CEO of mirai. We talk about his background, early days of mirai and how it evolved

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Is Promoted Hotels Google’s Christmas Gift to Hoteliers?

The addition of Google Promoted Hotels to their Metasearch product along with Google Hotel Finder rounds out their hotel search experience.

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How to Use Hotel Metasearch to Increase Direct Bookings

Hotel metasearch represents a huge opportunity to increase your profitability. But how do you make sure it’s successful for your hotel?

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mirai metasearch and koddi

Mirai Selects Koddi to Help Hotels Better Compete in Metasearch

Metasearch already scaled to become one of the most important online marketing channels in 2019, continuing its growth trajectory

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Metasearch Advertising Just Got a Lot More Complicated

Search for your hotel in Google’s metasearch engine. Seeing more ads from OTAs or more from metasearch engines? Can you tell the difference?

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Metasearch PPS or PPC – Which Is Right For Me?

Should hotels that have been advertising successfully on the more familiar Metasearch PPC model switch to risk free Metasearch PPS instead?

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video thumbnail of discussion with cogwheel marketing about metasearch

Are Branded Hotels Wasting Money on Metasearch Right Now?

We discuss why in this current climate and changing guest profile, metasearch is just a channel shift and not producing incremental revenue

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The Importance of Metasearch Investment Amid Covid-19

Combining traditional metasearch and sponsored placements hotel brands can shift bookings from OTAs to their own website and intercept users

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