metasearch

13 Ways to Attract More Direct Bookings for Your Hotel
Increasing direct bookings requires cleverness and creativity, but is well worth it to own your guest data and earn more revenue!
Unlock New Revenue Streams With Effective Channel Management
Channel management involves identifying and using the most effective online distribution channels, such as OTAs, direct booking engines, metasearch, etc.
Using Metasearch to Drive Direct Bookings and Reduce OTA Reliance
There’s a bias to drive direct traffic, which means metasearch gives your property greater exposure than the OTAs to encourage a direct booking

Understanding the Value Proposition of Paid and Free Google Hotels
To understand how the contribution of Google Hotels (both paid and free) has evolved over time, we split our set of hotels in two

Which OTAs Cause the Worst Price Undercuts in Your Region?
It’s no secret that the volume of OTAs participating in the auction has skyrocketed, making impression share more and more difficult to obtain
Google Hotel Ads Testing New Local Three-Pack Entry Point
This update could potentially add even greater additional volume to property promotion ad listings, which have already been instrumental in Google Hotel Ads
5 Must Have Hotel Marketing Channels in an Economic Downturn
Let’s look at specific marketing channels every hotel should leverage in an economic downturn. But first, make sure you stay true to your brand

Growing Contribution of Metasearch to Direct Revenue
Any source of traffic that generates 13% of total direct revenue is a must in your online marketing mix, and that’s what metasearch is today
All You Need to Know About Tripadvisor Sponsored Placements
Before you decide about using Tripadvisor Sponsored Placements, let’s first dive into what Sponsored Placements is and how you can choose to participate
How to Improve Your Hotel’s Ranking on TripAdvisor?
We outline in 7 simple steps how to improve your ranking on TripAdvisor, so that your property stands out from the competition