metasearch

What’s New in Metasearch: Q2 2020

There are a few metasearch updates this quarter. The thread that connects them is a commitment to removing barriers to both advertising and traveling

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How to Reduce Customer Acquisition Costs of Metasearch Campaigns

Metasearch is a great way for visitors to compare channels based on price, but many hotels also offer non-price perks such as late check-out

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pablo delgado of mirai talking about google hotel products and their dominant position

Google Hotel Products Evolve! Who Will be Winners and Losers?

We talk specifically about Google, how it has evolved a number of its products and how they can be of real value to hotels in a risk free way

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The Rise of Display Ads in the World of Meta

By focusing on optimized ads spend across metasearch channels, hotels can expand reach to a broader demographic and drive direct bookings

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What is Google Pay Per Stay and How Can it Help Your Hotel?

This pay per stay bidding strategy allows partners to pay only when the guest stay has actually occurred, removing any risk of cancellation for the partner

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COVID-19 Recovery Toolkit: Drive Direct Bookings With Metasearch

Unlike other advertising types, metasearch ads appear on metasearch sites when shoppers have narrowed down hotels and are looking at rates and availability

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Pandemic Prompts Indie Hotels to Buy Ads in Price Comparison Searches

Price-comparison websites are a significant source of such bookings, and new tools are making it easier for smaller hoteliers to ramp up their ad purchases

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Why Crisis Will Increase Google Dominance in Hospitality Industry

There’s no doubt Google is on the rise and we expect the likes of Tripadvisor and Trivago, described by some as zombie companies, to be acquired or lifted

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Covid-19 Recovery Series: Distribution Strategy

Most hotels are in a mode of profit recovery so getting the right distribution mix and lowering distribution cost just became mission critical

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Covid19 Recovery Toolkit – Outreach and Marketing Strategy

It’s not just what channels you’re on and which people you’re reaching, it’s important to think about the marketing message you use to inspire confidence

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