metasearch

Based on our ongoing analysis since DMA was rolled out, it is clear it is having a significant impact in the way users interact with hotels through Google

If you’re not participating in metasearch, you’re offering guaranteed bookings to the OTAs, costing you money and future revenue opportunities

The importance of ratings and reviews in the hospitality industry cannot be overstated and it’s no different with an OTA

By using these strategies, you’ll see a boost in direct bookings, less reliance on third-party platforms, and improved profitability for your hotel

The GDS is a critical platform for hotels to capture more bookings. By marketing to travel sellers the hotel can secure incremental revenue

There is no information on how the free booking links “auctions” work, but there is a Google algorithm that decides the ranking of the “ads”

Hotels can harness the power of hotel metasearch to not only increase visibility but also drive direct bookings and long-term success

trivago, the under-pressure metasearch has been trying out a new way of displaying search results, which could obscure direct hotel prices

The symbiotic relationship between revenue management and metasearch is where the magic happens. Here’s how they complement each other

Managing a marketing budget effectively on Google and Meta requires a nuanced approach taking seasonality, lead times, and room availability into account