reservations

Booking engine data lets you know the most popular rates and packages, which points to what your guests want and your own unique selling proposition

Take your new found incremental revenue and calculate using the right multiplier how much you can borrow against your considerable additional equity

Capacity-oriented KPIs have become the norm for performance evaluation in the hotel industry but this focus can lead to financial short-sightedness

If the question is how do we create more revenue, then marketing cannot be ignored when it is a crucial part of your revenue optimisation strategy

Switching from old methods to focusing on guests means tailoring what you offer to their likes and what they’ve done before

By implementing the strategies discussed, you have tools needed to optimize your phone reservations and reap rewards of higher direct bookings

Whether reservations come directly or through OTAs is secondary, as the primary concern is filling rooms that would otherwise remain empty

Channel management is vital for a hotel’s commercial success, with increasing reliance on OTAs driving room night reservations and emergence of metasearch

In rethinking the first step of the guest journey as problem recognition, we uncover a more grounded and comprehensive framework for engaging with guests

Two separate trials were conducted on Hotel At Six’s direct channel: one specifically for visitors from Sweden and another for international visitors