What’s most important is to train sales and reservations staff to show compassion for the person who is canceling. Remember that the true heart of hospitality is human kindness, especially for strangers.
The procedure is analogous to that of the simplified Displacement, that is, the value of the group must be added to what we have already On The Book (OTB) and we will obtain a first sales scenario
A demand shock in the travel industry can come from many sources; a financial crisis, health crisis, or political crisis. And as the term suggests, they often can’t be predicted
Upselling has even more value in a downturn when there are empty rooms or when guests are booking at the best available rate and standard room types.