Hi, welcome to one of our case study discussions.
Today is the 1st of 2 case studies looking at how the adoption of a business intelligence and analytics tool can help hotels make more accurate data informed decisions, leading to increased revenue and profitability.
Joining us for this conversation is:
Apo Demirtas, Founder & CEO of HotelIQ
Robert Marusi, Chief Commercial Officer at Turtle Bay Resort
We explore what operational pain points Robert has experienced in previous commercial roles and how the adoption of HotelIQ has positively impacted his marketing and commercial teams by breaking down silos and increasing collaboration.
Finally we touch on the ease of implementation, what factors to consider and how the HotelIQ team supports them.
NB: HotelIQ are one of our Expert Partners
Hope you enjoy the discussion
Subscribe to our weekly newsletter and stay up to date
WATCH NEXT (A few of our other videos)
RevMarketing Automation: Yotel Case Study
https://youtu.be/YUvg23U7I0Y
Don’t Be Afraid! Dive In and Embrace Data to Drive Revenue
https://youtu.be/ojLRNJ5SCn8
Hotel Brand: Is Your External Image and Messaging Fake News
https://youtu.be/VDEXjvguLYE
Hotel Direct Booking (Pt3): Turn Lookers Into Bookers
https://youtu.be/y_Bd91n7e0E
Hotel Direct Booking (Pt2): Make Your Website Appealing (Sticky)
https://youtu.be/oO5IPRRJ-B0
HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
LISTEN TO OUR PODCAST
Spotify
Apple Podcasts
Google Podcasts
Stitcher
VIDEO CHAPTERS
01:15 Guest introduction
02:20 Why is business intelligence so valuable to hoteliers
08:45 What pain points experienced in previous roles
15:30 How to bridge any initial pushback to adoption
21:05 What criteria did you use and what elements stood out
26:40 How does it fit within a commercial strategy
32:55 How was the implementation process
37:07 Further videos and subscriber link
