Analytics

Near Future of Hotel Industry: What Factors can Help Predict Hotel Performances

What might the hotel industry expect over the coming months? There is enough data available that reveal hotel trends based on economic relationships

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COVID-19: Updated Insights on Travel Impact, Europe

Currently we only see a slight intent uptick in inbound travel to Italy, but as this data was from last week we expect a larger uptick in the coming weeks

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Adopting a Data First Approach to Your Marketing

While we believe the following data points and campaign ideas could be useful to a range of hotels, there is no one-size-fits-all approach to targeting

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6 Weeks into Lockdown and This is What the Data Tells Us

It’s clear that hotel operators need to know what type of market behaviour they find themselves in and then make the right, data driven decisions

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COVID-19: Updated Insights on Travel Impact, United States

This is a crucial time for travel marketers to engage with local and drive markets. Now more than ever, people are looking for things to do nearby

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Interpreting Recovery Signs for Covid-19

Recovery timing and booking volume will vary based on business-specific factors, like hotel locations and property types, so act on your own data

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The Rise and Stumble… and Rise Again of the RMS

At the start of the crisis there were calls for hotels not to follow the pricing recommendations suggested by the RMS for fear it would lead to a race to the bottom

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How are Hotels in Vienna Preparing for Lifting of Travel Restrictions?

When considering Vienna as a popular city trip destination, it does indeed seem like hotels are strategising around domestic weekend travel in June and July

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7 Trends to Track Revenue Management in Recovery

How do you move forward? How can a hotel use revenue management effectively in a market with little supply and nearly no demand? Here is the solution

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4 Steps To Plan For A Second Wave Of COVID-19 (Or Any Other Crisis)

We don’t know what a second wave will look like, and we of course hope there isn’t one, but being prepared now will hopefully alleviate some of the trouble later

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