analytics

Does an Experienced Hotelier Really Need Analytics?

The importance of analytics in the hospitality industry cannot be overstated, as it provides several critical benefits

Read more

How Google Consent Mode V2 Will Impact Hotel Website Traffic In EEA

For hotels to continue tracking guest behaviour on their website and booking engine, hotels will be required to switch on Google Consent Mode

Read more

person with keyboard and graphs reflecting the power ai first business intelligence and analytics technology can have on hotel operations

Unleash the Power of AI-First Business Intelligence and Analytics

In this era of endless digital progression, the ability to leverage AI and data is a game-changer. And hotel executives possess the power to change the game

Read more

Rethinking Predictors of Demand for Overnight Accommodation

This discrepancy between interest and action suggests that search data should not be the sole basis for forecasting demand in the hotel sector

Read more

Why Hotels Needs More Than Simple Metrics

If averages give us an incomplete picture, where do we look to find actual metrics we can act on? The answer is going more granular in your data analysis

Read more

person looking at spreadsheets rather than using decision intelligence analytics technology

How to Switch from Spreadsheets to Analytics: 5 Tips for Hoteliers

These tips on switching from spreadsheets to analytics could prove useful and help avoid some common pitfalls organizations fall victim to

Read more

person looking at graphs reflecting the importance of understanding the difference between top level kpis and deep dive analysis

The Importance of Top-Level KPIs vs Deep Dive Analysis

While top-level KPIs set a clear focus and direction, deep-dive analytics provide the necessary insights for tactical execution

Read more

Top 10 Tips to Understand your Audience this Festive Season

Understanding your audience’s preferences, behaviours, and expectations enables you to tailor marketing efforts, enhance guest experience and drive bookings

Read more

When Dates Matter: Calendar-Centric Hotel Analytics

We’ll decode the language of hotel data shaped by the sway of the calendar, so you can better understand this vital information

Read more

Elevate Your Hotel Performance with Revenue Management Analytics

We explore hotel revenue management analytics, and how it empowers hoteliers to make decisions that drive profitability and guest satisfaction

Read more