analytics

How Sentiment Analysis Can Help Your Hotel Build A Strong Online Reputation

Sentiment Analysis has proved very beneficial for hotels. When you pay attention to reviews, you can identify sentimental reviews to answer

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Targeting On-Premise Customer Analytics Delivers Twice The Return

They can marry up analytics from their online research to create rich customer profiles that trigger personalized marketing campaigns and targeted offers

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Inflection Detection: How Travel Brands can Capture Upswings in Demand

It is important for travel brands to get the inflection point right from distributing inventory availability to optimizing ad spending and pricing

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Top 5 Digital Services You Didn’t Know You Need

An integrated digital marketing strategy means having the right mix of channels and tactics for your business whilst not discounting any of them outright

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How To Use Google Ads Auction Insights Reports To Uncover Your Comps

You can review insights for each of your auctions to better understand how a competitor is impacting your performance and how CPCs are changing in response

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keyhole in a blackboard with data algorithms written on the board

Leveraging Hotel Data to Shake Off Demand Uncertainty

Equipped with pertinent data to back up the choices you make, you’ll feel more secure knowing that each step you’re taking is grounded and supported

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A New Approach in Tracking Travel Demand

The scale of the crisis in airlines is unprecedented. To recover, the industry will need better data on where and when travel demand is likely to rebound

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Near Future of Hotel Industry: What Factors can Help Predict Hotel Performances

What might the hotel industry expect over the coming months? There is enough data available that reveal hotel trends based on economic relationships

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COVID-19: Updated Insights on Travel Impact, Europe

Currently we only see a slight intent uptick in inbound travel to Italy, but as this data was from last week we expect a larger uptick in the coming weeks

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Adopting a Data First Approach to Your Marketing

While we believe the following data points and campaign ideas could be useful to a range of hotels, there is no one-size-fits-all approach to targeting

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