two puzzle pieces coming together reflecting the missing link between data analytics and dynamic pricing

The Missing Link Between Data Analytics and Dynamic Pricing

Using real-time data analysis and dynamic pricing strategies, hotels can tailor their offers to guest preferences increasing conversions and direct booking

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Escape KPI Paralysis: Streamline Your Hotel’s Performance Metrics

Three essential aspects should be considered in-depth when deciding on the crucial KPI metrics for a specific hotel

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10 Differences Between Universal Analytics and Google Analytics 4

Following is a high-level list of the many differences you can expect when your Universal Analytics to Google Analytics 4 migration is complete

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Recession Proof Your Hotel Marketing

You can’t really “recession-proof” your marketing, but you can set yourself up for success by being smarter than the competition

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Google Travel Insights: What They Say And How To Use Them?

Google Travel Insights forms part of the wider Google offering and is intended to be used by those involved in areas like travel, tourism and hospitality

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How to Use Data Analytics to Improve Your Hotel Performance

Data analytics have all sorts of applications, among them is finding ways to increase revenue, save costs and improve guest satisfaction

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Decision Intelligence: Turning Hotel Analytics Into Action

From the immense amount of data that organisations receive, very few have the ability or the know-how to utilise it to their benefit. NB: This is an article from AxisRooms […]

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Google Name Highlighted by a light reflecting the focus now on hotels transferring to google analytics 4

Preparing Your Hotel For The Sunset of Google’s Universal Analytics

There’s no way to import your existing data into Google Analytics 4. That makes this transition quite the change project!

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A Hotel Marketers Introduction To Google Analytics 4 (GA4)

Making the switch to Google Analytics 4 sooner rather than later will allow your hotel’s marketing team to migrate more data for stronger insights

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Google Analytics 4: What Is It And What Do I Need To Know?

The release of Google Analytics 4 offers a range of new features including many that were previously available only to customers who paid for Analytics 360

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