analytics

words about data under a window ledge reflecting the importance of data analytics to a hotel's performance

How to Use Data Analytics to Improve Your Hotel Performance

Data analytics have all sorts of applications, among them is finding ways to increase revenue, save costs and improve guest satisfaction

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Decision Intelligence: Turning Hotel Analytics Into Action

From the immense amount of data that organisations receive, very few have the ability or the know-how to utilise it to their benefit. NB: This is an article from AxisRooms […]

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Google Name Highlighted by a light reflecting the focus now on hotels transferring to google analytics 4

Preparing Your Hotel For The Sunset of Google’s Universal Analytics

There’s no way to import your existing data into Google Analytics 4. That makes this transition quite the change project!

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A Hotel Marketers Introduction To Google Analytics 4 (GA4)

Making the switch to Google Analytics 4 sooner rather than later will allow your hotel’s marketing team to migrate more data for stronger insights

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Google Analytics 4: What Is It And What Do I Need To Know?

The release of Google Analytics 4 offers a range of new features including many that were previously available only to customers who paid for Analytics 360

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Why Pricing Analytics Is A Necessity

Pricing analytics is a necessity for sustainably growing revenue.  It enables answering basic market queries to make real-time pricing decisions

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What’s Changing in Google Analytics 4?

Historical comparison is going to be more challenging in 2023 as the data from google analytics 4 and Universal Analytics aren’t always easily comparable

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optical performance evaluation glasses reflecting importance to hotels of insights and alerts to present the wealth of data available to hotels in an efficient way

How Can Insights & Alerts Increase Revenue, Profit & Market Share?

The concept of insights and alerts seem straightforward, but most BI solutions haven’t perfected the art of delivering relevant information efficiently

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How to Analyze Your Hotel Marketing Campaigns’ ROAS

Next time someone highlights ROAS take a minute and ask yourself…”okay, that’s great but let’s peel back that number because the devil is in the numbers”

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Meaningful Hotel Data: Tracking Adults & Children in Google Analytics

Every single report in Google Analytics is essentially made up by two different elements, dimensions and metrics. NB: This is an article from Direct Your Bookings And the difference is […]

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