analytics

Five Things to Know about Google Analytics 4

By now, many of you have heard that Google is rolling out a new update for their analytics product, Google Analytics. NB: This is an article from gcommerce Dubbed “GA4”, […]

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Harnessing Data and AI: Five Insights From Leaders at The Frontier

Since the universe of data is so broad, service providers are carving out specialized niches in which they refine a variety of complex and even raw sources

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Top 7 Google Ranking Factors You Need to Know in 2021

Quick trivia question: How many ranking factors does Google take into account when deciding where to position your site’s content in search results?

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The 3 Most Important Google Analytics Goals for Hotel Websites

Goals should not be overlooked as a key part of your Google Analytics data and website analysis. However, don’t fall into the “the more, the merrier” trap

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Measuring Hotel Marketing Success: Where SEO Performance Meets STR

Despite floods of data available to a hotel, the familiarity and clarity of each metric’s value and understanding how to positively impact results is low

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Moving from Revenue Management to Revenue Optimization

Only a holistic approach with full team involvement will lead to successful hotel revenue optimization. Supported by proper data and analytics

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Set Up These Custom Alerts In Google Analytics

Google uses its AI to point out anomalies to their users. Using these, with the custom alerts you set up to monitor the metrics, are a recipe for success

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Get Your Hotel Ready for Google Analytics 4

Google Analytics 4 comes into play and this is definitely big news for all of us, because the way GA tracks and treats data is different

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who are we intelligent hospitality hoteliq apo demirtas

Intelligent Hospitality (HotelIQ) “Who Are We?” – In Conversation with Apo Demirtas

We are joined by Apo Demirtas, Founder and CEO of Intelligent Hospitality who talks about his background and how Intelligent Hospitality and HotelIQ came to be.

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two people reviewing hotel performance kpis

The Most Important KPIs for Hotels in 2021

When we look at isolated metrics and KPIs, we are only looking at one piece of a puzzle. The concept of leading and lagging indicators can help

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