Business Intelligence, BI, is the key to your success! In order to use all the data revenue managers have, we must first understand the data that is available and then focus on how to use it.
Benchmarking and KBI’s were all the rage but today you don’t hear much about their usefulness or how to create them. There is a good reason they have fallen out of sight in the hospitality industry.
A hotel marketing manager may need to understand the results of various promotional levers, which means feeding response data into campaign planning models and running scenarios
In this podcast we talk about the topic of Market Segmentation and why it is so crucial to developing a strong Revenue Management strategy.
Revenue strategy requires a collaborative approach, with every stakeholder understanding how their decisions impact other departments and your bottom line. NB: This is an article from Rainmaker The powerful visualizations…
In this two-part series, we break down the technology and techniques that help hoteliers boost the metrics that matter most. This follow-up article covers the most impactful techniques
The following technologies are essential components of a profitable hotel operation. Each section features one tech best practice, followed by the relevant metrics that it impacts the most.