analytics
Does an Experienced Hotelier Really Need Analytics?
The importance of analytics in the hospitality industry cannot be overstated, as it provides several critical benefits
How Google Consent Mode V2 Will Impact Hotel Website Traffic In EEA
For hotels to continue tracking guest behaviour on their website and booking engine, hotels will be required to switch on Google Consent Mode
Unleash the Power of AI-First Business Intelligence and Analytics
In this era of endless digital progression, the ability to leverage AI and data is a game-changer. And hotel executives possess the power to change the game
Rethinking Predictors of Demand for Overnight Accommodation
This discrepancy between interest and action suggests that search data should not be the sole basis for forecasting demand in the hotel sector
Why Hotels Needs More Than Simple Metrics
If averages give us an incomplete picture, where do we look to find actual metrics we can act on? The answer is going more granular in your data analysis
How to Switch from Spreadsheets to Analytics: 5 Tips for Hoteliers
These tips on switching from spreadsheets to analytics could prove useful and help avoid some common pitfalls organizations fall victim to
The Importance of Top-Level KPIs vs Deep Dive Analysis
While top-level KPIs set a clear focus and direction, deep-dive analytics provide the necessary insights for tactical execution
Top 10 Tips to Understand your Audience this Festive Season
Understanding your audience’s preferences, behaviours, and expectations enables you to tailor marketing efforts, enhance guest experience and drive bookings
When Dates Matter: Calendar-Centric Hotel Analytics
We’ll decode the language of hotel data shaped by the sway of the calendar, so you can better understand this vital information
Elevate Your Hotel Performance with Revenue Management Analytics
We explore hotel revenue management analytics, and how it empowers hoteliers to make decisions that drive profitability and guest satisfaction