The Missing Link Between Data Analytics and Dynamic Pricing
Using real-time data analysis and dynamic pricing strategies, hotels can tailor their offers to guest preferences increasing conversions and direct booking
Escape KPI Paralysis: Streamline Your Hotel’s Performance Metrics
Three essential aspects should be considered in-depth when deciding on the crucial KPI metrics for a specific hotel
10 Differences Between Universal Analytics and Google Analytics 4
Following is a high-level list of the many differences you can expect when your Universal Analytics to Google Analytics 4 migration is complete
Recession Proof Your Hotel Marketing
You can’t really “recession-proof” your marketing, but you can set yourself up for success by being smarter than the competition
Google Travel Insights: What They Say And How To Use Them?
Google Travel Insights forms part of the wider Google offering and is intended to be used by those involved in areas like travel, tourism and hospitality
How to Use Data Analytics to Improve Your Hotel Performance
Data analytics have all sorts of applications, among them is finding ways to increase revenue, save costs and improve guest satisfaction
Decision Intelligence: Turning Hotel Analytics Into Action
From the immense amount of data that organisations receive, very few have the ability or the know-how to utilise it to their benefit. NB: This is an article from AxisRooms […]
Preparing Your Hotel For The Sunset of Google’s Universal Analytics
There’s no way to import your existing data into Google Analytics 4. That makes this transition quite the change project!
A Hotel Marketers Introduction To Google Analytics 4 (GA4)
Making the switch to Google Analytics 4 sooner rather than later will allow your hotel’s marketing team to migrate more data for stronger insights
Google Analytics 4: What Is It And What Do I Need To Know?
The release of Google Analytics 4 offers a range of new features including many that were previously available only to customers who paid for Analytics 360