analytics

What’s Changing in Google Analytics 4?

Historical comparison is going to be more challenging in 2023 as the data from google analytics 4 and Universal Analytics aren’t always easily comparable

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optical performance evaluation glasses reflecting importance to hotels of insights and alerts to present the wealth of data available to hotels in an efficient way

How Can Insights & Alerts Increase Revenue, Profit & Market Share?

The concept of insights and alerts seem straightforward, but most BI solutions haven’t perfected the art of delivering relevant information efficiently

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How to Analyze Your Hotel Marketing Campaigns’ ROAS

Next time someone highlights ROAS take a minute and ask yourself…”okay, that’s great but let’s peel back that number because the devil is in the numbers”

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Meaningful Hotel Data: Tracking Adults & Children in Google Analytics

Every single report in Google Analytics is essentially made up by two different elements, dimensions and metrics. NB: This is an article from Direct Your Bookings And the difference is […]

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Hotel Revenue Management & Google Analytics: 3 Must Track KPIs

How many revenue managers use Google Analytics data as a tool to help make the right decisions and what Google Analytics data and KPIs can they work with?

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Future Proof Your Hotel Marketing Analytics

If you aren’t prepared for the “cookieless world” then call a lifeguard ASAP!  One wave that nobody is talking about is Google Analytics 4 or “GA4”

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The 6 Quadrants of GOPPAR

GOPPAR is the new measurement everyone is talking about but it is a bit more complicated than REVPAR. You have six pieces to deal with not two

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pillars reflecting different aspects in hotel operations including sales marketing revenue data and analytics

Our Philosophy for Hotel Analytics in 3 Pillars

Different Stakeholders have different needs. You can unleash your creativity by putting detailed analytics together but every user needs their own view

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How AI Marketing Tools Turn Analytics Data Into Actionable Info

AI can glean actionable insights from massive data analytics in minutes, empowering marketing professionals to make better informed decisions, faster

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Is Automated Room Pricing Glitching On You?

Business strategy and impact on room (and other outlets) pricing is veering in so many different directions that analytics, without supervision, can’t track

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