The concept of insights and alerts seem straightforward, but most BI solutions haven’t perfected the art of delivering relevant information efficiently
Next time someone highlights ROAS take a minute and ask yourself…”okay, that’s great but let’s peel back that number because the devil is in the numbers”
Every single report in Google Analytics is essentially made up by two different elements, dimensions and metrics. NB: This is an article from Direct Your Bookings And the difference is […]
How many revenue managers use Google Analytics data as a tool to help make the right decisions and what Google Analytics data and KPIs can they work with?
AI can glean actionable insights from massive data analytics in minutes, empowering marketing professionals to make better informed decisions, faster