analytics

Why GOPPAR Provides a Much More Complete Picture

A focus on gross operating profit per available room, or GOPPAR, is the key performance indicator that delivers and why RevPAR just does not always cut it

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How Restaurants Are Using Data and Analytics to Increase Profits

Let’s take a closer look at what data analytics are, how they affect the various aspects of a restaurant, and how you can use them to increase your revenue

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Four Steps to Becoming a Data Driven Hotel Organization

Business Intelligence is an organizational capability that has to be nurtured and grown. If you don’t create a culture of data analytics, no tools can help

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What Hotels Should Know About Cookieless Tracking & Google Analytics 4

We go into a bit more detail on Google Analytics 4 and how the change to cookieless tracking might impact your hotel’s digital marketing efforts

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Google Ads for Hotels: From Losing to Generating Revenue (Case Study)

There would be many things to say about the numbers, but let’s focus on the very core problem: were the Google Ads campaign underperforming for this hotel?

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Pricing and Promotions: The Analytics Opportunity – Lessons for Hotels?

While most companies consider price sensitivity when making pricing decisions, the scores often don’t incorporate all factors and thus aren’t as accurate

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How To Analyze The Performance Of Display Demand Generation

Much like Site Traffic, you should view revenue across channels (all online and offline channels) both during and after the demand generation campaigns run

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Comparing Cost Models in Metasearch: CPC vs CPA

Within each metasearch program, cost models can individually become more complicated. For simplicity’s sake, we will focus on CPC and CPA

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How to Evaluate Your Property’s Performance: From RevPar to CPOR and Beyond

The aim is to describe the main KPIs typically adopted by a hotel to support their business analysis, ranging from RevPAR, RevPAC, CPOR to NPS and beyond

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Guest Surveys for Advanced Guest Insights

To better understand what your guest wants out of a visit to your hotel, you’ll need to understand two crucial factors

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