Valentine’s Day is one of the most emotionally driven booking moments of the year. Guests aren’t just buying a room or a dinner – they’re buying certainty. A guaranteed romantic experience, no awkward surprises, and something that feels special.
NB: This is an article from Userguest, one of our Expert Partners
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For hoteliers, that makes Valentine’s Day a high-intent, high-margin opportunity – if your marketing and on-site experience are set up correctly.
1. Sell the Occasion – Not Just the Room
Valentine’s Day demand is driven by purpose, not price comparison. Guests search with intent like:
- “Valentine’s hotel with dinner”
- “Romantic weekend getaway”
- “Spa hotel Valentine’s offer”
What to do
- Create one clear Valentine’s package rather than multiple confusing options.
- Bundle the room with dinner, drinks, spa access, late checkout or breakfast in bed.
- Name it clearly: “Valentine’s Escape”, “Romantic Weekend Package”, “Love & Dine Experience”.
Packages reduce price sensitivity and make OTAs less relevant – they struggle to display bundled experiences clearly.
2. Capture High-Intent Searches
Most Valentine’s Day bookings happen within a tight booking window – often 2–14 days before the date. That’s when Google search intent spikes.
Practical Paid Ads Strategy
- Run Valentine’s-specific campaigns (not generic brand ads)
- Use messaging like:
- “Valentine’s Weekend with Dinner Included”
- “Romantic Escape – Book Direct & Save”
- Direct traffic to a dedicated Valentine’s landing page, not your homepage
You intercept guests before they default to Booking.com – when emotion, not price, is driving decisions.
Curious how AI-powered paid ads can help you generate more bookings? Learn more about AdsPlus
3. Optimise Your Website to Convert Emotion
Getting traffic is only half the job. Valentine’s Day guests decide fast – and they decide emotionally.
ConvertPlus is Userguest’s smart notifications tool, which helps you display the right message at the right time on your website. Instead of generic banners, hotels can deploy smart, behaviour-based notifications that highlight availability pressure, added value, and direct-booking benefits.
These notifications adapt based on user behaviour, location, and booking intent, helping guests feel confident they’re making the right choice – quickly.
