In today’s OTA-dominated market, hotels face a persistent challenge: how to convert more guests on their direct channel. While OTAs offer convenience, they also cut into revenue and limit a hotel’s ability to build lasting relationships with travelers.
NB: This is an article from The Hotels Network, one of our Expert Partners
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To compete, hotels need to deliver something more: personalized experiences and tangible perks that make booking direct the obvious choice.
At The Hotels Network (THN), we have always believed that personalization is the most powerful driver of direct bookings. The latest conversion driver? A unique perk designed to delight international travelers and boost conversions: free eSIM mobile data for every direct booking.
What is the eSIM perk?
Guests booking directly on a hotel’s website instantly receive 1GB of free mobile data. Travelers can connect to local networks without swapping SIM cards or worrying about roaming charges. They simply download the digital SIM, activate, and start browsing.
For hoteliers, this perk is seamless. There are no hidden costs and no operational burden for staff. The eSIM benefit is included with all THN Personalization plans, meaning all THN client hotels can offer guests real, immediate value.
Why it matters for hotels
Adding free eSIM data as a direct booking perk gives hotels a powerful competitive advantage:
- Stand out from OTAs: Offering a unique perk on the hotel website that goes beyond common booking perks to make the direct channel the preferred choice.
- Delight international guests: Travelers gain instant connectivity, reducing stress upon arrival and enhancing their stay from the start.
- Boost direct conversions: A tangible, easy-to-understand benefit provides guests with one more reason to book directly.
- Zero effort, no hidden costs: Hotels do not need to manage logistics. THN takes care of it all.
By layering eSIM into their personalization strategies, hotels are not only capturing more direct bookings but also strengthening loyalty by showing guests that every detail of their journey has been considered.
How hotel brands are already using eSIM
When international visitors land on the hotel website, they are immediately greeted with a welcome Layer introducing the eSIM perk. The message clearly highlights the value of booking direct by showcasing the offer of 1GB of free mobile data.
