The Four Stages to Successful Implementation of Guest Messaging
While the concept of guest messaging will be nothing new to hotel staff, there are certain considerations to keep in mind during implementation as a business tool. NB: This is…
4 Ways Mobile Technology Can Improve the Hotel Guest Experience
Research continually and consistently finds that there is a positive, statistically significant relationship between satisfaction and a host of business outcomes such as customer retention, loyalty, wallet share, referral etc.…
Is TripAdvisor New Social App The Future of Travel?
More than ever, we are seeing brands trying to provide a one-stop shop for all our needs in order to keep us within their website or app. At Web Summit…
What Hotels Can Learn From Google Mobile Booking Experience
Google makes no secret of its focus on mobile users. At the beginning of 2018 it rolled out mobile-first indexing and with it an entire ethos of mobile-first prioritization to…
4 Ways to Streamline the Mobile Hotel Booking Process
The fastest way to improve your hotel booking rates on mobile devices is to ensure that the customer experience is streamlined. NB: This is an article from Sojern By 2021,…
Has Your B&B Responded to Google’s Mobile First Approach?
The time has come once again — Google has changed its algorithm. As the most powerful and widely-used search engine in the world, it’s not surprising that businesses across all…
Device Trends: How Is Your Guest Booking?
From claims that it is “the most dominant device,” to being “great for website visitors, but not buyers,” there’s no denying that everyone’s talking about mobile when it comes to…
Expedia lets Google in on the voice action
If you had a billion-dollar war chest to invest in emerging technologies for travel, which would you bet on and whose lead would you follow? Given that Expedia Group earmarked…
5 Useful Insights Hotels Can Get From Analyzing Guest Data
In today’s world, travelers have become more technologically sophisticated. It is becoming increasingly difficult to measure guest behavior through a standalone system. The modern hotel marketer is encouraged to be…
Mobile First – How to Master Google’s Changes
With nearly 60% of online traffic being on mobile, it’s no wonder that Google is prioritising mobile-optimised websites on its search pages. Unless Google finds your website mobile-friendly, other sites…