Increase Your Mobile Bookings With These 6 Simple Steps
Travellers are increasingly turning to their phones to plan and book – more than 40% of them. What are you doing to capitalise on this trend? Here are some ways…
Increasing Importance of Mobile Speed for Organic Search Rankings
Google recently came out with a new tool to help companies compare their mobile performance against their competitors and measure the impact that decreasing mobile page load times can have…
Mobile is Big, and Mobile Emails are Even Bigger
A few years ago, mobile optimization was an afterthought for most digital marketers. Now it has leaped to the forefront of most digital marketing strategies, and for good reason as…
Mobile and a massively missed opportunity
Markets are becoming mobile first and giving brands huge potential to reach out to travellers, but are many still missing out by failing to reach consumers on their smartphones? Creating…
Automating Guest Messaging at Your Hotel Improves Guest Experience
Hotels using automated text messaging have seen guest engagement increase by over 25% NB: This is an article by Alex Shashou, President & co-founder of ALICE Texting has emerged as…
How To Design A Mobile Experience That Generates Conversions
As holiday browsing and booking increasingly takes place across multiple channels, offering travel shoppers a seamless experience across all devices has become absolutely essential. In the move towards mobile-friendliness, implementing…
3 Marketing Strategies Hotels Can Use to Personalize The Guest Experience
The hospitality industry is overcrowded with options such as comparison websites and online research for a guest to find the best deals to suit their needs in seconds. Tailoring a…
How Do You Inspire Your Guests to Spend More?
Data is transforming the hospitality sector. Forward-thinking hoteliers are making the most of historic guest interactions along with real-time and future data sets. NB: This is an article from Rainmaker…
Voice Search: Next Big Thing in Hotel Distribution and Marketing
As one of the most exciting trends in hotel marketing and distribution strategy, voice search has galvanized the hospitality industry, both in preparation for evolving consumer behaviors and technology advancements.…
6 Ways to Optimise Your Hotel Website for Voice Search
Whether you use Siri, Cortana or Google voice search, it’s easy to see why speech recognition technology is starting to gain momentum. This type of search activity allows users to…