Black Friday is here, and it’s the moment to make your hotel stand out!
NB: This is an article from The Hotels Network, one of our Expert Partners
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With the right mix of creativity and a splash of urgency, you can turn your Black Friday campaign into a booking magnet. Here’s the lowdown on creating a campaign that’s eye-catching, action-packed, and impossible to ignore.
Don’t Miss Out: Smart Time-Sensitive Deals That Drive Bookings
This example from Numa shows that creating a sense of urgency is key to a successful Black Friday campaign. Leveraging limited availability and compelling offers encourages swift action. A countdown clock, for instance, can be a game-changer, showing guests exactly how much time they have to take advantage of your deals. This tactic can prompt quicker bookings by reminding guests that great deals won’t last forever.
Numa inspires quick decisions with timed Black Friday deals
Offer an Extra 24 Hours to Book
Sometimes, guests just need a little extra time to make a decision. Consider extending your Black Friday deals for an additional 24 hours, as Mansley Serviced Apartments did with their special offer. This extension can be a strategic way to capture those who hesitated initially, ensuring you don’t miss out on last-minute bookings. Promoting this extension prominently can help catch the attention of guests who may have missed the first round.
Mansley Serviced Apartments keeps the deals going with a Black Friday extension
Highlight Savings with Strikethrough Pricing
Emphasize the value of your Black Friday offer by using our new strikethrough formatting option in your website messaging. Showing the original price next to the Black Friday rate creates a visual representation of the savings, making the discount feel more tangible. This formatting is a simple yet effective way to remind guests of the deal they’re being offered—and making it harder for them to resist.
Highlight savings effortlessly with strikethrough pricing for Black Friday Deals
With these strategies, you can craft a Black Friday campaign that stands out with eye-catching visuals, creates a sense of urgency, and drives direct bookings.
