As the leaves begin to fall and shades of golden brown take over, it’s the perfect time to refresh your direct channel just as nature transforms.
NB: This is an article from The Hotels Network, one of our Expert Partners
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Embrace the cozy vibes of fall with creative offers – like weekend getaways by the fireplace or autumn escapes – crafted to give your guests a memorable experience while driving more direct bookings on your hotel’s website.
Whether it’s catching the last rays of sunshine or immersing in the warmth of the autumn season, your hotel can provide the ultimate retreat, helping guests recharge or escape the impending “winter blues.”
Let’s explore some timely best practices to connect with your guests and make the most of the season’s unique opportunities to increase direct bookings.
1. Fall in Love with the Cozy Season
Villa Sassa not only knows how to charm its website visitors with playful wordplay, but also effectively presents itself as an attractive getaway destination by displaying an enticing seasonal welcome message.
As soon as visitors land on the homepage, they’re greeted with a Layer that immediately shows why booking direct is the way to go. Perks like 25% off room rates, a delicious breakfast buffet, and free shuttle service to and from the railway station are clearly presented. Little golden leaf icons highlight these benefits, adding a warm, autumnal touch that enhances the offer’s appeal and gets guests excited to book directly.
Villa Sassa welcomes guests with a Layer showcasing direct booking perks
2. Thanksgiving: The Perfect Time for a Getaway
Give your international guests that ‘home away from home’ feeling, just like Hôtel de Seine did with their thoughtful Thanksgiving greeting for their American visitors. Tailoring your messages to suit the location your website visitors are browsing from is a simple yet effective way to grab their attention and create a sense of connection.
It’s also the ideal opportunity for a subtle, friendly reminder using a Sticky Image that they have an upcoming holiday—perfect for a long weekend escape to Paris.
Hôtel de Seine makes American guests feel right at home with a warm holiday greeting
3. Helping the Busy Ones with Festive, Spooky Messaging
Short on time but still want to boost revenue with seasonal messaging? We’ve got you covered! Our team of experts has crafted a variety of Templates, designed to catch attention and drive results. These Templates are based on proven messaging strategies and can easily be customized to reflect your brand while delivering a powerful message. Whether it’s a festive promotion or a special offer, the templates make it easy to create campaigns that engage your audience and boost bookings. Plus, with fresh inspiration arriving weekly, staying ahead of the curve has never been easier!
