Welcome to another of our Coffee Time chats. Today we are joined by:

🔹 Erik Munoz – Chief Commercial Officer at Lybra

NB: Lybra are one of our Expert Partners

Following our recent video conversation with Stephanie of Cogwheel Marketing and Connor at Topline about The Marriage of Revenue and Marketing we continue a similar theme with Erik, exploring the value of unified decision data for both hotel revenue management and digital marketing teams

Hope you enjoy it 🤞👍

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🎥 We discuss a number of areas including:
  • What data is critical post pandemic (02:05)
    • Balancing historical data and forward looking data
    • Relevancy and recency of data in relation to your competitor set
  • Real time data and scenarios (13:10)
  • Value is in the combination of data (20:05)
  • Using data to personalise your offering (26:45)
  • Granular data supports budgets and ROI (31:50)
  • Final thoughts (39:00)

👀 WATCH NEXT (A few of our other videos)

💢 The Marriage of Revenue Management and Marketing
https://youtu.be/KvlGXpAOkqA

💢 Thoughts to Drive Hotel Direct Bookings Both Now and Future
https://youtu.be/1fqOGyQRcDU

💢 Why the Way Hotels Forecast is Wrong and Outdated
https://youtu.be/-cloAdKo7EA

💢 Thinking of Becoming a Revenue Management Consultant?
https://youtu.be/qxwcG73EccU

💢 Let Us Be Clear Revenue Managers Do Not Create Demand
https://youtu.be/TL7LFEBVw1M

👣 HOW TO FOLLOW US

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