Hotel Direct Booking (Pt2): Make Your Website Appealing (Sticky)

Hi, welcome to another Expert Insights Discussion

This is video 2 of our 3 video series looking at the challenge of converting direct bookings.

So far, in video 1 we explored how your marketing and distribution strategy can make you more attractive. Coming up in video 3 we will consider ways hotels can increase their chance to convert those lookers into bookers.

But before that, today, in video 2, our guests Hicham Benyebdri of Userguest, Tina Markowitz of Cendyn and Shane Robbins of Cloudbeds look at how hoteliers can make their hotel website more engaging and sticky.

NB: Userguest, Cendyn and Cloudbeds are Expert Partners

Hope you enjoy the discussion👍

👀 WATCH NEXT (A few of our other videos)

💢 Hotel Direct Booking (Pt 1): Make Your Hotel Attractive
https://youtu.be/qZsfmVLRQO4

💢 Is Summer 2023 Looking Positive for German Hotel Market?
https://youtu.be/TIcTiTJeUYw

💢 How to Turn Competitor Intelligence into Additional Revenue
https://youtu.be/f97EAmkKRDo

💢 Hotel Staffing Issue: A Passing Shower or a Bigger Storm Brewing?
https://youtu.be/VDAsq9wpNiQ

💢 Are You Fenced In? What You Need Is A Corporate Rate Shopper!
https://youtu.be/uSHLTSvqTns

👣 HOW TO FOLLOW US

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🎞 VIDEO CHAPTERS

00:46 How can we improve our website
06:40 Need to remove friction
16:01 What hinders converting lookers into bookers
17:20 Video links and channel subscription