Expedia TravelAds is a pay-per-click (PPC) advertising solution that boosts the visibility of your hotel on Expedia, exposing your property to potential guests when they’re looking to book a stay. The tool is exclusive to the Expedia Group, which includes Expedia and platforms like Hotels.com, Orbitz.com, lastminute.com and Vrbo.
NB: This is an article from Little Hotelier, one of our Expert Partners
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Hotels that are boosted by TravelAds are found at the top of the Expedia search results page when a relevant query is made. These ‘sponsored listings’, as Expedia refers to them, also offer precise traveller targeting and real-time reporting for deep insights into the performance of your campaign.
Why should hotels consider Expedia advertising?
Hotels should consider advertising on Expedia because it presents a huge opportunity to win more bookings.
As one of the world’s largest OTAs, Expedia attracts tens of millions of visitors to its website every month. But while the potential of Expedia is enormous, a small hotel will find itself competing against over 750,000 listings, so it can be difficult to stand out on the platform. Sure, good Expedia reviews can help, but it can take a lot of time to build up enough to improve your position.
Expedia ads offer a way to skip to the top of the page, which helps to ensure you’re exposed to the guests that you’re looking to attract. According to Expedia’s own numbers, hotels that use TravelAds are 90% more visible in search results, and TravelAds listings enjoy an average of 120% more bookings than standard Expedia listings.
What does TravelAds for Expedia look like?
Expedia advertising takes two main forms.
Expedia sponsored listings
This type of Expedia advertisement is similar to the ads you see on the Google results page. When potential guests key in a search that is relevant to you, your sponsored listing will be boosted to the top of the page. The listing itself will look pretty much the same as normal but will feature a small ‘Ad’ label in the corner.
Expedia display ads
Expedia Group also offers the opportunity to place display advertising for your hotel across its suite of travel sites, including Expedia, Hotels.com, Vrbo and Trivago. Using visual advertising methods can enhance brand awareness. As potential guests grow more familiar with your hotel, they’ll begin to trust you more, which can ultimately translate to a booking. Wondering what TravelAds for Expedia look like? Think Expedia banner ads – the wide, visually striking ads that often feature at the top or bottom of a web page.
