Black Friday, Cyber Monday, and Travel Tuesday are quickly approaching. That means it’s time for travel advertisers to plan now to ensure they don’t miss this e-commerce opportunity.
NB: This is an article from Expedia
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Expedia Group’s first-party data reveals midyear patterns that can inform your end-of-year advertising strategy, like steady global search volume, a shift to shorter search windows, and growing interest in city getaways and beach destinations. We also saw at the start of the second quarter that travel searches increased nearly 10% week over week, meaning the desire to travel is growing.
Stand out during the competitive holiday season by leveraging insights and using full-funnel advertising solutions to get your deals in front of travelers who are ready to book.
Cyber travel deals
Black Friday and Cyber Monday are well-known deal days for consumers, and the most recent newcomer to this bargain shopping week is Travel Tuesday.
The weekend after the U.S. Thanksgiving holiday kicks off the busiest global shopping season of the year. This is a unique opportunity for advertisers to run promotions on their properties, showcase their destination, and connect with travelers who are ready to buy now for future travel.
The holiday travel-buying season is fast paced, and being successful is just as much about understanding the traveler purchasing journey as it is about boosting your visibility.
Across each stage — from inspiration to research and planning to booking — Black Friday, Cyber Monday, and Travel Tuesday offer moments to connect with the right traveler at the right time. It’s also a good time to get creative with your campaigns, too. Think about building themes like bucket-list trips or luxury promotions to attract people to your property or destination.
Holiday e-commerce travel deals
Travelers show a willingness to spend around this time of the year, and your deal or promotion could be what convinces them to book with you. Now that Travel Tuesday is gaining wider recognition with consumers as a time to book bargain flights, hotels, cruises, and more, advertisers have an opportunity to reach this influx of travelers looking to book their next trip.
