Positioning your hotel as the focal point of the destination and offering this as part of your product, hoteliers will increase ancillary revenue and room occupancy while gaining competitive advantage
Alibaba launched its online platform “Alitrip” in 2014 to compete with Ctrip. Moving forward to 2017, Alibaba decided to scrap Alitrip and build a new travel platform, Fliggy.
Travelers have more information than they did in the early days of loyalty programs and are more reliant on reviews and user-generated content (UGC) than brand names when making hotel choices.
A Millennial traveler is not as brand loyal as older generations, but they also like consistency. So loyalty isn’t out of the questions, especially when there are perks.