Hi, welcome to one of our Expert Insight discussions

This is part 1 of 2 episodes looking at the importance of controlling your Hotel pricing and, more importantly, the impacts of not controlling it.

In both episodes we are joined by Pablo Sanchez from mirai, one of our Expert Partners

In this episode Pablo outlines concisely, how losing control of your pricing could mean hoteliers missing out on a potential 34% increase in bookings.

He shows us how different pricing scenarios feed through to increased visibility, CTR and conversions and, by using booking simulation, Pablo illustrates how this 34% potential increase of bookings could be achieved.

All of these scenarios and simulations are supported by data from their recent survey of 1500 hotel prices formed from 10 million traveller-set date queries.

In part 2 we will look at the broader, Medium to long term Implications of not controlling your Hotel price

But for now, I really hope you enjoy this conversation 👍🏻

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01:19 Welcome and guest introduction
02:38 The mirai survey and context for the price competitiveness topic
08:34 Why are hotels still not focusing on price competitiveness, it’s crazy!
13:03 Actual impact if a hotel had better price competitiveness
19:00 Increase conversion booking requests
23:00 What is the potential impact of different price competitive scenarios
25:14 Further videos and subscriber link