bing hotel ads app icon on a mobile phone

Are you a tech-savvy hotelier looking to boost your revenue without diving into the Google ad frenzy?

NB: This is an article from RateGain

Look no further! Microsoft’s Bing Hotel Ads could be your secret weapon. Let us explore why you should consider this platform and how it can translate into a healthier bottom line for your hotel.

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Why Bing Hotel Ads Matter

Direct Bookings is gaining popularity due to several advantages. These include potential cost savings, flexible cancellation options, enhanced customer service, and the ability to offer personalized recommendations based on customer preferences.

New Bing Hotel Search Display

However, Bing Hotel Ads provide additional advantages over the more popular Google Hotel Ads.

  1. Less Competition, More Opportunities: Unlike Google, Bing Hotel Ads have yet to hit the buzz meter. This means less competition and a prime opportunity for your hotel to shine.
  2. Expanding User Base: Bing is quietly growing its user base, offering you a chance to tap into a fresh audience. Imagine reaching 66 million people who don’t use Google!
  3. Gen X Audience: The majority of Bing users belong to Gen X, a demographic with significant purchasing power. Plus, with fewer competitors, you can enjoy lower Cost-Per-Click (CPC) rates.
  4. Higher ROI: Enjoy lower Cost-Per-Click (CPC) rates on Bing, which typically results in bigger shopping baskets and a higher return on investment for your hotel.

Where Your Ads Will Be Seen

#1: Microsoft Business Profile

Microsoft Bing Business Profile Mobile View

If you haven’t claimed your business profile on Microsoft, do it now. When users search for your brand, your hotel will appear on the right side, complete with real-time rates and availability.

#2: Bing Travel Hub
Bing Travel Hub

Take potential guests directly to your website, increasing the chances of booking without intermediaries.

#3: Bing Maps

Bing Maps Hotel Search

When guests search for your hotel’s name, they’ll find it easily.

Expected Campaign Results

  1. Traffic Boost: Expect 10-15% of the traffic your hotel generates on Google. Keep in mind that this can vary based on factors like location and brand awareness.
  2. Higher Purchasing Power: Gen X users often spend more, so your shopping baskets tend to be bigger on Bing. This translates to a higher return on investment.

Even if you don’t activate a Bing Hotel Ad campaign, your hotel’s profile will still show up on Bing Search. The only difference? Users will have to book through an Online Travel Agency (OTA).

We’re confident that Bing Hotel Ads will play a pivotal role in driving direct bookings for your hotel. Don’t miss out on this hidden gem! Boost your revenue with Bing Hotel Ads today.

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