Welcome to another of our Coffee Time chats. Today we are joined by:
🔹 Erik Munoz – Chief Commercial Officer at Lybra
NB: Lybra are one of our Expert Partners
Following our recent video conversation with Stephanie of Cogwheel Marketing and Connor at Topline about The Marriage of Revenue and Marketing we continue a similar theme with Erik, exploring the value of unified decision data for both hotel revenue management and digital marketing teams
Hope you enjoy it 🤞👍
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🎥 We discuss a number of areas including:
- What data is critical post pandemic (02:05)
- Balancing historical data and forward looking data
- Relevancy and recency of data in relation to your competitor set
- Real time data and scenarios (13:10)
- Value is in the combination of data (20:05)
- Using data to personalise your offering (26:45)
- Granular data supports budgets and ROI (31:50)
- Final thoughts (39:00)
👀 WATCH NEXT (A few of our other videos)
💢 The Marriage of Revenue Management and Marketing
https://youtu.be/KvlGXpAOkqA
💢 Thoughts to Drive Hotel Direct Bookings Both Now and Future
https://youtu.be/1fqOGyQRcDU
💢 Why the Way Hotels Forecast is Wrong and Outdated
https://youtu.be/-cloAdKo7EA
💢 Thinking of Becoming a Revenue Management Consultant?
https://youtu.be/qxwcG73EccU
💢 Let Us Be Clear Revenue Managers Do Not Create Demand
https://youtu.be/TL7LFEBVw1M
👣 HOW TO FOLLOW US
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Twitter: https://twitter.com/revenue_hub
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