Hi, welcome to another of our Coffee Time Chats
Today we focus on converting visitors to your website into booking guests
To share their insights, tips and advice, we are joined by Savina Karaivanova of Userguest, one of our Expert Partners
We discuss the importance of the hotel website user experience to increase conversions, the need for clear CTAs (Call to Actions), how personalizing offers and tailoring these to specific target markets can drive bookings and the critical need to streamline the booking process to maximize revenue and minimize low periods.
Finally, Savina outlines the latest Userguest offer where Hotels can sign up for a free Website Audit
Really hope you enjoy the conversation
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WATCH NEXT (A few of our other videos)
- Boost Tour Operator Business With Effective Revenue Management
https://youtu.be/0z4hcd-4G8Q - Decision Intelligence: Rocco Forte Hotels & HotelIQ Case Study
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https://youtu.be/mbobXO6xi8Q - Talent Trends Study: A Future Hotel Workforce Crisis?
https://youtu.be/kTFSR3I4c2Y - Euro 2024 Demand Impact and What Regional Hotels Can Do?
https://youtu.be/N6XZhC6vqQQ
HOW TO FOLLOW US
LISTEN TO OUR PODCAST
VIDEO CHAPTERS
00:00 Video introduction
00:56 Guest welcome and topic introduction
02:30 Website no longer a brochure but an ecommerce platform
04:42 What do we mean by user experience
07:36 Call to Actions (CTAs)
10:38 Personalizing and tailoring offers
17:18 Free website audit offer
21:03 More videos and channel subscription
