Hi, welcome to another Demo Time discussion
Today we are joined by Julia Schröder, Head of Sales at Hotellistat, one of our Expert Partners
First things to say is that this is a long form video where we examine a major challenge faced by hoteliers, explore some of the less obvious implications of this problem and then look at a potential technology solution
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As well as looking at the obvious impacts of the incredible amount of time that is wasted, along with missed revenue opportunities and overlooked cost savings, we also consider the less obvious impacts, for example:
- Losing out to competitors moving faster than you
- technology as a differentiator when recruiting and retaining
- Importance of reviews
To help your viewing we have broken the video down into chapters.
Really hope you enjoy the conversation.
WATCH NEXT (A few of our other videos)
- Meet Rhiannon: RMS Perspective from Both Sides of the Fence
https://youtu.be/yT2i0XmV998 - The Future of Hotel Commercial Teams: It’s Time to Evolve and Fly
https://youtu.be/BBp-a3BBizc - Avoiding Ethical Pitfalls from the Dark Side of Revenue Management
https://youtu.be/5Tt04BJhKuE - To Drive Topline Revenue Hotel Sales Must Think Like Marketing
https://youtu.be/nAaerHoKWwg - Connecting the Dots: Hotel Rates, Reviews, Reputation and Demand
https://youtu.be/o_RRvKWtMK8
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VIDEO TIMELINE:
- 00:00 – Video Start
- 01:07 – Guest welcome
- 01:36 – Setting the topic
- 03:57 – Volume of data and data silos
- 07:05 – Why is managing this data so challenging
- 11:48 – Obvious implications of not managing data effectively
- 12:50 – Competition moving faster than your hotel
- 15:10 – Lack of trained staff and impact on recruitment and retention
- 17:23 – Wasting money
- 19:50 – Impact of reviews
- 22:55 – Moving to demo of Hotellistat technology solution
- 26:26 – Rate Structure
- 28:48 – Parity Check
- 31:59 – Commerce (Google Analytics Data) – save potential money
- 33:26 – Reputation
- 38:37 – Hotel Reviews and automated responses
- 44:11 – Sentiment Analysis
- 45:35 – Social media
- 50:02 – ARIS (Automated Revenue Intelligent System)
- 01:07:50 – Dashboard & Widgets
- 01:12:22 – Modular – Pro Mode or Easy Mode
- 01:14:40 – Wrapping Up – My Take
- 01:17:20 – Wrapping Up – Julia’s Take
- 01:19:02 – Summary
- 01:20:31 – Further videos and subscriber link
