financials

How to Reduce Costs And Increase Hotel Incremental Revenue

By identifying where you can reduce acquisition costs and implementing new direct booking strategies, you can add hotel incremental revenue.

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stacks of coins reflecting the need to protect profit with your digital marketing

Protect Profitability With Your Digital Marketing Spend

The headwinds remain strong across hospitality. Yet, momentum is building – especially when it comes to digital marketing

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6 Ways Hotel Benchmarking Can Help the Hotel Industry Rebound

Benchmarking could give hotels the tools to dig out of current financial holes. But, it will take a holistic plan and complete hotel metrics

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How to Prepare a Successful 2021 Hotel Digital Strategy & Marketing Budget

Key is to know where the industry is heading and keep forecasted trends top of mind when considering how to allocate digital marketing dollars

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man piling coins up shows how google pay per stay can add demand and revenue to hotels

Get Most out of Google Hotel Ads Without Wasting your Marketing Budget

Hotels who have not moved to Google Pay Per Stay (PPS) offering are missing huge opportunity to capture demand without risking their cash flow

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Global Hotel Profit Improves in Q3, But Still Languishing

Cost side is where hotels saw their profit turn south. Minimal revenue was eaten up by expenses that remained constant enough to make a dent

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Which Hotel KPIs Analyze Complete Operational Performance?

Key to streamlining hotel operations for more profit is to look at hotel KPIs holistically. With benchmarking numbers in hand it’s easier

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U.S. Hotel Profit Stuck in Neutral; Rest of World Switches Gears

Dwindling profit appears to be a function of unrelenting expenses, as revenue, however small, continues to show month-to-month improvement

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German Hotel Sector Facing ‘a Wave of Restructuring’

Rising infection rates and chaos caused by incoherent accommodation bans could accelerate restructuring activity in German hotel market

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The True Cost of Cutting Back on Your Digital Marketing

The effects of the pandemic isn’t over yet. Anticipate changes and adapt your digital marketing strategy accordingly, but never abandon it

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