As a result, it reduced promotional spend by 48%, influenced 120+ bookings of website visitors and resulted in +£29k extra revenue from low-intent users
In hotel management, the SWOT analysis framework serves as a guide to understanding the position of your hotel within the market
What are the advantages of hotels levying an energy flat rate surcharge and what are the dangers that should be considered?
Variable costs per occupied room are an important metric for hotels to understand and manage. How are they calculated and how can they be managed?
This article offers a guide to revenue management analysis to give you ideas on improving your hotel’s profitability
Let’s look at the customer acquisition cost that is now estimated to be between 15% and 25% of room revenue. The actual amount unknown for most hotels
We’ll look at some of the best ways to prevent high power costs in a hotel and look at more in detail how the energy cost crisis is affecting hoteliers
Make your plan as complete as possible and do not imagine you are a superstar hotelier that is capable of operating your hotel without the necessary costs
We look at how global economic factors might influence different traveller attitudes and why hotels must revisit some basic revenue management principles