A classic hotel remarketing challenge: Say a potential guest lands on your hotel website and spends a solid 15 minutes browsing around.They check out your rooms, compare rates, maybe even eye that premium suite.
NB: This is an article from Revinate
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They get all the way to adding it to their cart, punch in their travel dates, and then … poof. Gone. Browser closed. Revenue vanished into thin air. If this sounds painfully familiar, you’re not alone.
Here’s the brutal truth: 98% of your website visitors leave without engaging, and cart abandonment rates have been climbing steadily, hitting 70% in 2023 and remaining there. That’s nearly three out of every four potential bookings just walking away at the finish line, taking their money with them.
Now for the good news: Hotel remarketing has become an effective weapon for battling against this frustrating scenario. A solid remarketing plan helps you connect with those interested guests and bring them back, transforming those “almost bookings” into actual reservations and real revenue.
Top benefits of hotel remarketing
Hotel remarketing should absolutely be on your radar because the benefits go way beyond just snagging those lost bookings – including real cost savings, better ROI, and happier guests.
Lower acquisition costs
One great thing about hotel guest retargeting is that it’s much less expensive than trying to find brand new customers. You’re reaching out to warm leads – people who’ve already checked out your property and shown genuine interest. That’s a huge head start. Retargeting can result in a 50% lower cost per acquisition compared to other digital advertising methods.
Increased direct-channel ROI
A well-executed remarketing campaign delivers impressive returns – with retargeting ads generating 400% ROI on average. According to our research reported in the Revinate 2025 Hospitality Benchmark Report, recurring cart abandonment campaigns are pulling in an average booking value of $1,189 and five room nights per booking.
Improved guest experience
This may surprise you, but guests actually like relevant remarketing efforts. Research shows that 60% of consumers find retargeted ads helpful because they’re personalized to their interests.
How do hotel remarketing campaigns work?
So, here’s the million-dollar question: How does this whole hotel remarketing thing actually work? The goal is to create a systematic strategy to reconnect with interested customers at the right time with the right message based on where they dropped off in your booking process.
Your campaign success depends on a few crucial considerations:
