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The Value of CRM Audiences and Insights to Drive Additional Revenue

Now truly independent within your CRM, Audiences allows for the most detailed segmentation and personalization across all communications

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Boost Ancillary Revenue Through Better Pre-Arrival Guest Engagement

Sending pre-arrival upsell campaigns is a great way to foster engagement, boost the guest experience and promote more ancillary revenue opportunities

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customer relationships rely on customer data

Customer Relationship Management vs Customer Data Platform

Main difference between Customer Relationship Management and a Customer Data Platform is there in the name: CRM manages relationships, CDP manages data

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Stay Out of Spam: Email Deliverability Guide for Hotel Marketers

What’s the point of executing your email marketing strategy if none of your emails find their way to the inbox? That’s where email deliverability comes in!

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3 Tips for Essential COVID-19 Pre-Arrival Hotel Messaging

While you can’t control the pandemic, you can put your guests at ease with our top three tips for essential COVID-19 pre-arrival email messaging

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What’s the Difference Between Spam and Hotel Email Marketing?

There’s a fine line between spam and email marketing. That’s why it’s essential to build a coherent email marketing strategy, to find the right balance

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Complete WhatsApp Business Guide to Generate Hotel Bookings

Does losing reservations on WhatsApp impact your business so much? What is the sales potential of this communication channel?

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How Hotels Can Market to Drive Travelers

There’s no doubt that the COVID-19 pandemic has changed the leisure industry for the foreseeable future. NB: This is an article from Lodging Interactive Between the International Air Transport Association […]

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Hotels & Booking Engines: Get Users’ Email First

It’s as if we need to re-invent the wheel when the solution is just in front of us. The simple lesson is: get users’ email before you ask for anything else

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Not Long Now Until Black Friday – Ten Tips for Luxury Hotels

It’s going to be a different Black Friday, but it can still be a good one for hotels and the people looking for an offer or buying gifts

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