A strong email marketing strategy will keep loyal guests engaged and can provide positive news as you lead them down the booking path for the future
You’ve launched search and remarketing ads, updated your website, have a creative approach to social media engagement, and have conversion optimization in place to build your email list
Make sure that you are still taking best practices into consideration when executing your post-crisis recovery email marketing tactics. Do your best to avoid being caught in a spam filter
A temporary closure is all the excuse you need to shift both your goals and paid media budgets to emphasize brand awareness. After all, reaching new potential guests will only […]
Visitors are still researching and exploring for the future, although they are not making concrete plans. Now is a good time to collect email addresses of these website visitors, so you can retarget
Just like current hotel website design trends highlight simple, clean layouts, concise text and captivating images that do most of the talking, email marketing should follow suit
While the modern booking process often ably captures a hotel guest’s email address, it’s not a given. OTAs and other booking platforms, weary of competition, sometimes deny hotel teams such info.