email

What Business Travelers Want to Know and How They Want to Hear It

Despite the availability of new communication channels and platforms, business travelers still prefer tried and true communication channels

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Hotel Post-Stay Email Essentials

Post-stay email is important because it drives repeat bookings, builds loyalty, boosts advocacy, develops customer retention and maintains relevance

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the word email spelt out in letters

Email Design Trends Ready To Take Over 2022

Every part of your email, from the colours and images you use to the way your content is laid out, becomes part of that brand story

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What Hoteliers Need To Know For The 2021 Festive Season

Hoteliers have an opportunity to tap into this increased digital holiday shopping. The holiday festive season focus is multifaceted for hoteliers

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Customer Retention: How to Keep Your Hotel Guests Coming Back

Attracting previous guests should be given the same amount (if not more) attention than acquiring new guests since the cost of doing so is less

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How to Devise Effective Hotel Email Strategies And Crack The Code

If you want to fail at hotel email marketing, send the same email message to every single address in your database. That was email marketing 1.0

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Preparing Your Hotel For Cyber Weekend

Where hotels are concerned, Cyber Weekend is an ideal opportunity to increase occupancy during low periods and shoulder dates, and increase voucher sales

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How To Boost Your Hotel’s Email Click Through Rate

Strategy around getting customers, prospective or otherwise, to engage with your email content is the thing. We look at ways to improve campaign outcomes

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clock with a poster highlighting a black friday sale hotels are running on their website

What Black Friday 2021 Has In Store For Hoteliers

Last year, we published a Black Friday report showing impact on hotel bookings. We saw a 47% jump in campaign conversions and 58% increase in direct revenue

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What Does Apple’s iOS 15 Update Mean For Hotel Email Marketing?

The two features that are positioned to have the biggest impact on email marketing include the Mail Privacy Protection and Hide My Email features

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