How to Get an Effective Hotel Guest Engagement Strategy

If you want to stand out in the mind of your guest and create loyalty, personalising their journey and showing you care about pleasing them is the solution

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The Importance of Cadence & Relevance in Hotel Email Marketing

Not only is email marketing cost-effective but it also provides one of the best ways to generate revenue by extending offers to customers

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The Different Types of Emails to Send to Your Guests

Emails to your guests should never be left to chance. Everything must be carefully considered when developing an efficient marketing strategy

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Email Marketing Still Dependable Marketing Route Despite Rise of Social

Despite the recent rise of social media and mobile technologies, email remains one of the most dependable marketing routes for hospitality businesses

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How Personalisation can Increase Your Revenue

Thinking about it, we are increasingly experiencing personalisation everyday from all kinds of brands we interact with – Spotify and Netflix, for example

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Optimizing Guest Survey Conversions Through Email Marketing

An important tip to keep in mind when building your email marketing for guest survey conversions is email length. Pair that with a prominent call-to-action

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7 Hotel Email Marketing Strategies for More Clicks

To realise the best ROI for your hotel email marketing efforts, focus on the quality of your email subscribers, rather than the quantity

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Hotel Marketing Strategy: COVID Friendly Email Subject Lines

You could have the most compelling email ever created but if you don’t make the subject line exciting your email will never be opened

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The Value of CRM Audiences and Insights to Drive Additional Revenue

Now truly independent within your CRM, Audiences allows for the most detailed segmentation and personalization across all communications

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Boost Ancillary Revenue Through Better Pre-Arrival Guest Engagement

Sending pre-arrival upsell campaigns is a great way to foster engagement, boost the guest experience and promote more ancillary revenue opportunities

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