email

Recovery eMail Marketing Strategy: Short, Mid and Long Term

A strong email marketing strategy will keep loyal guests engaged and can provide positive news as you lead them down the booking path for the future

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graphic saying email is not dead

A Steppingstone into Optimizing Email Capture

There are many ways to encourage website visitors to give their email address but as always, you’ll reap the returns of personalizing any campaigns you run

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Creative Social Media and Email Strategies to Stay in Front of Travelers

You’ve launched search and remarketing ads, updated your website, have a creative approach to social media engagement, and have conversion optimization in place to build your email list

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Website Refresh and Email List Building Ideas

To support your upcoming advertising strategies, this is also a good time to work on your website and prepare to build your email list. Here are the strategies we’re working on now

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Hotel Email Marketing Tactics For Post Crisis Recovery

Make sure that you are still taking best practices into consideration when executing your post-crisis recovery email marketing tactics. Do your best to avoid being caught in a spam filter

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During A Closure, Utilize Your Past Guest List In These 3 Channels

A temporary closure is all the excuse you need to shift both your goals and paid media budgets to emphasize brand awareness. After all, reaching new potential guests will only […]

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Email Tactics: Turn Today’s Website Visitors into Tomorrow’s Bookers

Visitors are still researching and exploring for the future, although they are not making concrete plans. Now is a good time to collect email addresses of these website visitors, so you can retarget

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Email Marketing Tips for Independent Hoteliers in the 2020s

Just like current hotel website design trends highlight simple, clean layouts, concise text and captivating images that do most of the talking, email marketing should follow suit

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6 Ways For Hotels To Build Long-Term Email Relationships With Travelers

While the modern booking process often ably captures a hotel guest’s email address, it’s not a given. OTAs and other booking platforms, weary of competition, sometimes deny hotel teams such info.

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3 Drip Campaigns for Hotel Email Success in 2020

Drip email campaigns are popular because they drive continued engagement with a segment of customers and don’t need lots of work beyond defining goals, crafting the emails and sequencing

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