There are three main reasons why hotels may have high unsubscribe rate and it all comes down to one main point: Your emails are not relevant to guest needs
Building relationships with guests is critical. Maintain communication with your guests and you can build customer loyalty with pre and post stay email
Delivering bespoke, well thought out email messaging throughout the whole booking and stay, will turn a guest into an advocate. And deliver more revenue.
With third-party data and many traditional email metrics gone for good, this first-party data is going to be vital to the success of marketing efforts
Planning, producing, and testing a drip campaign can be a bit tedious on the front end, but done well, they can help turn a casual guest into repeat ones
If your email is converting well, there is always room for improvement. Here we review three email tests you can run right now as well as some improvements
If you want to stand out in the mind of your guest and create loyalty, personalising their journey and showing you care about pleasing them is the solution