Sabre has released a new travel trend report with advice for hoteliers on how to sell to modern travellers.
The Future of Hotel Booking – A Guide to Hotel Retailing, explores recent technological innovations within the retail, tech, media and travel industries and offers practical recommendations to help hotels apply these to a retailing strategy.
The report, which was prepared with the help of some of Sabre’s hotel customers, identifies ten distinct trends within three categories – World as Media, Intimate Intelligence and Instant Service.
Sabre said the growth of consumer-facing technology services has “inundated consumers with a flood of information” from price comparisons and reviews to promotions and deals.
This can present a challenge for hotel brands looking to connect with their guests in a meaningful way, particularly when it comes to booking a stay.
Sabre’s report concludes that hotels should develop retailing strategies across channels, including online, social media, mobile apps and aggregation websites, in order to meet connected travellers’ growing demand for interactive, personal and immediate services and offerings.
Alex Alt, president of Sabre Hospitality Solutions, said: “Technology presents the single largest untapped opportunity in the hospitality industry today.
“The goal of this report is to help hotel owners and operators leverage the retailing best practices of other industries into successful strategies to grow revenue and cultivate loyalty.”
Click to download the report: Sabre
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