Hotelbeds ramped up its support of hoteliers over their concerns about managing online rate parity and the so-called leakage of non-contracted rooms.
Inventory management is an umbrella concept that involves understanding, overseeing and controlling your hotel’s room inventory. Here are some strategy basics:
These considerations are not meant to demonize the 100% occupancy strategy but are an invitation to make decisions based on numbers and evaluate all aspects, pros and cons of a fully booked day.
Reason behind the change of weight in online marketing investment is the extremely strong rate of growth of metasearch engines, something which has seen investment grow much higher than Ads
Knowing who your hotel competitors are is essential for your hotel marketing strategy. Below you will find a few key points to help you boost and enhance your property’s competitive analysis.