Now That Hotels Are Offices, Will Business Travelers Return?

Hotels are not only looking at rooms-as-office day rates, but also large event rooms that could be converted to socially distanced workspaces

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different sizes of burgers showing different fillings like different attributes of a hotel room

Using an Attribute Based Selling Approach in Your Upsell Strategy

There are many ways to apply the forward thinking principles of attribute based selling through different channels for example, upselling

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Your Hotel Revise and Prepare Level 5 Checklist

Here is a hotel Level 5 checklist to help you revise and prepare core items including booking engine, voucher strategy and website content

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trivago launch CPA or commissionable model. What is it, how does it work?

trivago is betting on a commission-based participation model that reduces investment risk and contributes to visibility of the direct channel

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offices or hotels connected by technology

7 Tactics to Keep your Hotel’s Distribution Healthy and Highly Profitable

If you find that your distribution connection hobbles your optimization efforts, then you may find that it’s time to try something new

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Are Hotels Finally Ready to Embrace Attribute Based Selling?

Attribute based selling is a buyer led process. Room types are eliminated and hotels break down their product bundles into individual items

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When Flexible Hotel Inventory Became Obligatory

As hotels have faced one of the toughest six months ever, finding new ways to monetise their inventory has become an imperative

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Tips to a Profitable Hotel Distribution Strategy

As the hotel distribution landscape evolves and complexities and costs grow, an effective distribution and pricing strategy is more important than ever

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graph on screen plotting hotel rates as we reopen

Plotting (literally) the Hotel Comeback post COVID

It’s been interesting to monitor the extent to which hotel reopenings have stayed on track with initial plans and how demand has responded to the reopenings

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Revamp Product Positioning and Revive Your Strategy

Being adaptable and agile will be important to your recovery strategy as you navigate your hotel through these uncharted territories

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