Hi, welcome to another Expert Insights discussion
Today we are joined by Tristan Heaword, Co-founder of 3&6, one of our Expert Partners
In this interview Tris discusses the evolution of search technology.
He outlines the challenges and opportunities hoteliers face in a landscape dominated by Google, and the potential effects of Google’s SGE (Search Generative Experience) on the industry. He emphasizes the importance of understanding these changes to provide better search experiences for users and the need for hotels to improve SEO to stay competitive.
Really hope you enjoy the conversation
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Areas Touched On During This Conversation
- Google Search Generative Experience (SGE) and how it displays results.
- Google’s SGE and its potential impact on OTAs.
- How Google’s SGE will impact hotels and OTAs, with potential for more competition and advertising opportunities.
- Hotel SEO and content preparation for Google’s SGE update.
- Hotel marketing strategies, focusing on providing valuable information to potential guests.
- Hotel marketing strategies, including leveraging local SEO and content to attract direct bookings.
- SEO and content creation for hotels, including on-page optimization and digital outreach.
- SEO strategies for hotels in a post-Google update world.
- The future of search engines and personalized AI.
- AI in the future of travel industry, including personalization and automation.
Watch Next (A few of our other videos)
- We Might Talk About Hotel Sustainability But Real Change Is Not Easy To Achieve
https://youtu.be/1L1-3rm-0oc - Top Tips to Help Convert Website Lookers into Hotel Bookers (+ Free Website Audit Offer)
https://youtu.be/WaqnsZNIMFc - Boost Tour Operator Business With Effective Revenue Management
https://youtu.be/0z4hcd-4G8Q - Decision Intelligence: Rocco Forte Hotels & HotelIQ Case Study
https://youtu.be/sitYyI374n0 - How to Increase Visibility and Direct Revenue: Key Trends & Strategies
https://youtu.be/mbobXO6xi8Q
