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The Hotel SEO Scam: Myths, Rip-Offs, and What Moves the Needle
Here’s the uncomfortable truth: most hotels are shelling out big bucks for SEO services that focus on low-impact strategies

Why Social Media is Essential for Hospitality in 2025
Hotels that invest in social media now are the ones guests will remember. It’s about being present, being engaging and showing a dream stay is a click away

Digital Marketing Scary Stories: A Halloween Special
While these digital marketing stories may not involve haunted houses or lurking shadows, they can still send a chill down a marketer’s spine

Search Generative Experience and Potential Impact for Hotels
He outlines challenges and opportunities hoteliers face in a Google dominated landscape and the potential effects of Google Search Generative Experience

How to Export Historical Data from Google’s Universal Analytics
Universal Analytics properties rely on cookies and independent sessions, which are becoming obsolete in today’s privacy-focused environment

Truth About Performance Max (PMax) and What Google Isn’t Telling You
It’s evident there are significant concerns and issues with PMax that Google and other hotel agencies may not be fully disclosing, or just don’t know

Cookie Deprecation in 2024: What Marketers Need to Know
Google Chrome’s gradual restriction of third-party cookie drives marketers to adapt their strategies. Here’s what you can do to navigate these changes

Instagram’s Hidden Formula: Top Tips for Ranking Success
Summer last year the head of Instagram shared the first insight into how the various algorithms actually works. We’ve unraveled the intricacies

The Power of Social SEO: Optimize Your Social Media Profiles
Implement these ideas and unlock the full potential of your social media presence, ensuring your content is engaging and discoverable by your audience

5 Reasons Why Hotels Should Consider Microsoft Ads in 2024
What if we were to tell you that Bing (aka Microsoft Ads) is becoming a more relevant and valuable platform that you should consider seriously in 2024