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Search Generative Experience and Potential Impact for Hotels
He outlines challenges and opportunities hoteliers face in a Google dominated landscape and the potential effects of Google Search Generative Experience
How to Export Historical Data from Google’s Universal Analytics
Universal Analytics properties rely on cookies and independent sessions, which are becoming obsolete in today’s privacy-focused environment
Truth About Performance Max (PMax) and What Google Isn’t Telling You
It’s evident there are significant concerns and issues with PMax that Google and other hotel agencies may not be fully disclosing, or just don’t know
Cookie Deprecation in 2024: What Marketers Need to Know
Google Chrome’s gradual restriction of third-party cookie drives marketers to adapt their strategies. Here’s what you can do to navigate these changes
Instagram’s Hidden Formula: Top Tips for Ranking Success
Summer last year the head of Instagram shared the first insight into how the various algorithms actually works. We’ve unraveled the intricacies
The Power of Social SEO: Optimize Your Social Media Profiles
Implement these ideas and unlock the full potential of your social media presence, ensuring your content is engaging and discoverable by your audience
5 Reasons Why Hotels Should Consider Microsoft Ads in 2024
What if we were to tell you that Bing (aka Microsoft Ads) is becoming a more relevant and valuable platform that you should consider seriously in 2024
Rise and Fall of Travel Tuesday in Face of Extended Cyber Deals
Travel Tuesday, also known as “Travel Deal Tuesday,” emerged as a marketing ploy in 2017, aimed at enticing travelers to book their next adventure
Hotel Marketing Insights: A Breakdown of Google Ads Bidding
We explore the pros, cons, and best use cases of the most common Google Ads bidding strategy options available today and how each works
Hotel Marketing: Understanding Attribution Models in Google Ads
We delve into the different attribution models available in Google Ads and offer valuable insights on what hoteliers should be cautious of