google universal analytics on a laptop

How to Export Historical Data from Google’s Universal Analytics

Universal Analytics properties rely on cookies and independent sessions, which are becoming obsolete in today’s privacy-focused environment

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one girl whispering to another girl illustrating the impact for a hotel of reputation pricing

Truth About Performance Max (PMax) and What Google Isn’t Telling You

It’s evident there are significant concerns and issues with PMax that Google and other hotel agencies may not be fully disclosing, or just don’t know

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red cross over a mobile phone illustrating third party cookie deprecation in 2024

Cookie Deprecation in 2024: What Marketers Need to Know

Google Chrome’s gradual restriction of third-party cookie drives marketers to adapt their strategies. Here’s what you can do to navigate these changes

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10 Ways to Engage Your Followers on Instagram

Instagram’s Hidden Formula: Top Tips for Ranking Success

Summer last year the head of Instagram shared the first insight into how the various algorithms actually works. We’ve unraveled the intricacies

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The Power of Social SEO: Optimize Your Social Media Profiles

Implement these ideas and unlock the full potential of your social media presence, ensuring your content is engaging and discoverable by your audience

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woman looking at a website and mobile phone reflecting the need for hotels to transform their website into a room selling powerhouse

5 Reasons Why Hotels Should Consider Microsoft Ads in 2024

What if we were to tell you that Bing (aka Microsoft Ads) is becoming a more relevant and valuable platform that you should consider seriously in 2024

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suitcases lined up reflecting impact of travel tuesday although this is slightly seeing a diminishing impact with extension of black Friday and cyber Monday deals

Rise and Fall of Travel Tuesday in Face of Extended Cyber Deals

Travel Tuesday, also known as “Travel Deal Tuesday,” emerged as a marketing ploy in 2017, aimed at enticing travelers to book their next adventure

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Hotel Marketing Insights: A Breakdown of Google Ads Bidding

We explore the pros, cons, and best use cases of the most common Google Ads bidding strategy options available today and how each works

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5 blocks with one of a different colour reflecting the importance to hotels of understanding attribution models in google ads

Hotel Marketing: Understanding Attribution Models in Google Ads

We delve into the different attribution models available in Google Ads and offer valuable insights on what hoteliers should be cautious of

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tiktok logo and follow button on mobile phone reflecting importance to hotels of their new search ads feature

Unveiling TikTok Search Ads: The Next Wave in Digital Advertising?

TikTok search ads are making waves. Having now been officially launched, this feature promises to reshape the contours of digital advertising

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