PODCAST: Total Revenue Forecasting as a Step to TRM
This podcast looks at Total Revenue Forecasting (TRF) as a logical first stepping stone towards Total Revenue Management (TRM). We are joined on the podcast by Michael McCartan, Managing Director – EMEA, Duetto.
It touches on the different areas where TRF can be applied, the challenges that can be faced and the importance of the PMS and the data it produces.
Finally, it considers how the Revenue Manager needs to evolve and how TRF/TRM provides the opportunity to do that – for the benefit or themselves and their Hotel.
NB: Duetto are one of our Expert Partners
Michael joined Duetto as managing director for Europe, the Middle East and Africa in 2014 to spearhead the rollout of disruptive pricing tools throughout the region.
From Duetto’s London office, Michael directs the vision and execution in the region, and has overseen massive growth by building the right strategies and partnerships.
Prior to Duetto, Michael held several leadership positions and rose to CEO of eRevMax, overseeing the daily operations of the Rate Tiger and Simple Distribution brands. Before that, he served as VP of product management at Pegasus Solutions.
A specialist in software product management, business development, technical pre/post-sales and overall project management, Michael has more than 20 years of experience in the hospitality industry.
He is a frequent speaker and panelist at major travel industry events across the EMEA region. McCartan has an engineering degree from the University of Cape Town and a business degree from the Open University.
Duetto’s goal is to modernize e-commerce in the hotel industry and become the most trusted, effective and widely used hotel technology company in the world. With solutions that address the industry’s complexity in distribution and technology, we provide unique and powerful revenue strategy applications that increase conversion, guest loyalty and revenue. Duetto is the industry’s only Revenue Strategy Platform.
We are a growth company, strong in all the ways that matter most. The greatest of these strengths is our people. Many of us have worked in hospitality, so we understand the industry and the key role it plays in the global economy. Many of us have worked in technology, where we are driven to create capabilities that help businesses succeed and make a positive difference in the world. Together we challenge each other to be better every day.
The unique marriage of our hospitality experience and technology leadership is what sets us apart.