Trivago Book & Go, also known as Trivago Express Booking, is an interface that allows a user to book a hotel room with a hotel or OTA without leaving the Trivago website.

NB: This is an article from Little Hotelier, one of our Expert Partners

In Trivago’s own words, Book & Go “facilitates the reservation between [the user] and selected booking sites and accommodation providers.” As Expedia Group’s main metasearch engine, Trivago doesn’t take hotel bookings – it instead collates hotel booking options from around the web.

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Trivago usually waves goodbye to users once they have found the hotel they want to book; the user clicks a button labelled ‘View deal’ or ‘Visit site’, and is then transferred to the booking site to make their reservation.

Instead of sending users off to another site, Trivago Book & Go lets users book from within the Trivago site. It is a feature that Trivago offers certain hotel and OTA booking sites, and that these sites can choose to opt into.

Is Trivago Book & Go legit?

While it’s a little different to how Trivago has worked historically, Trivago Book and Go is a perfectly legitimate feature developed by the site itself. Trivago has seen that hotel metasearch is evolving, and in response it has brought out a number of features, from Book & Go to Direct Connect, to ensure it remains relevant and competitive in the space.

Trivago is simply another tool at a hotel’s or OTA’s disposal – one designed to increase the amount of bookings you earn from Trivago, by streamlining the reservation process as much as possible.

Likewise, Book & Go is entirely optional for the user – a guest can still complete their booking on the OTA or hotel website rather than on Trivago if they so choose.

How to use Trivago Book & Go

Per Trivago, Book & Go “promotes offers for accommodation in cooperation with selected partners who operate online booking sites.” The key term here is ‘selected partners’ – this is an invite-only feature, so only certain hotels and OTAs are able to offer it.

In order to attract that offer, you first need to be listed on Trivago. For hoteliers, this means creating your own direct booking listing, rather than relying on OTAs listing your property for you.

If you are selected by Trivago to take part in the program, you’ll work with the site to ensure your direct booking engine integrates with the Book & Go interface, and you’ll work with Trivago to develop offers that the site can promote, and that will hopefully help you attract more direct bookings.

Read rest of the article at Little Hotelier