Hi, welcome to another Expert Insights Discussion
Today we are talking Hotel Brand
When done well, it is a core differentiator reflecting the culture, values and identity of your hotel, helping to build loyalty, reputation and price integrity.
Brand is not just about a marketing headline or a generic boilerplate, it is holistic!!
To offer their insights we are joined by
🔹Melinda Speck from Strategic Solution Partners
Does your external image and messaging accurately reflect your culture, values and operation or is it fake news? If it is not genuine your guests will feel the disconnect when they stay, if not consciously then certainly sub-consciously.
Through the discussion Melinda shares examples of where she believes brand has been done well and what it means to adopt a holistic approach.
NB: Strategic Solution Partners are Expert Partners of Revenue Hub
Hope you enjoy the discussion👍
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🎞 VIDEO CHAPTERS
02:22 Guest introduction
03:45 What does brand actually mean
08:57 How brand is holistic and impacts operations
14:10 How does perceived brand affect guest expectation
16:05 How a misaligned brand can affect reputation and perceived price value
22:48 Chicken or egg, which comes first hotel concept or identified target market
26:43 How can smaller hotel group or independents compete with large brands
33:20 Any obvious big mistakes you’ve seen
37:10 Further videos and subscriber link
