loyalty

Performance marketing really means paying to rent access to demand the hotel never built in the first place. Performance for whom? Good question

OTAs are not your marketing partners. They are competitors for the guest relationship. They capture email, own the loyalty data, and retarget your guests

Loyalty points create transactions, not relationships, and the shift from points based loyalty to relationship driven retention is already underway

Personalization is more than a tactic, it is your competitive advantage. Here are six direct booking strategies that could define 2026

A personalized guest experience has become one of the most important drivers of satisfaction, loyalty, and revenue for hotels

We are moving from seeing guests in a transactional way to see them as long-term partners. Here are five post-stay strategies you can implement

To design a hotel loyalty program that builds revenue, ditch traditional points-based rewards and shift your strategy to immediate perks and personalization

Put simply, loyalty programs have moved from a “nice-to-have” to a strategic lever that drives continual business over time

The Best Rate Guarantee is used to overcome a lack of trust, but luxury travellers aren’t worried about saving €20. They worry about making a wrong choice

Growth opportunity in loyalty is not reshaping behavior of top 10 percent; it is activating the silent middle; millions who gain points but don’t use them