loyalty

Guest First: Time for Hotels to Organize Around the Guest Journey

Understanding the guest journey from a guest first perspective provides insights in how to optimize each interaction to enhance satisfaction and loyalty

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B2B Hotel Marketing Strategies for Building Brand Loyalty

Successful B2B hotel marketing strategies go beyond price and location, emphasizing personalized service, flexibility, and creation of memorable experiences

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mirai article image book join loyalty program key feature article

Book and Join, a Key Feature of Your Loyalty Program

With a “book and join” option, hotels have a unique opportunity to convert their customers into loyalty members

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6 Winning Strategies to Increase Direct Bookings

Direct bookings boost profits, enable personalized experiences, data collection, targeted marketing efforts and can foster brand loyalty

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magnet drawing a block out reflecting the need to balance guest loyalty with new customer acquisition

Is Customer Loyalty Overrated? Acquisition May be More Profitable

Nurturing existing guest loyalty is important, but don’t underestimate the power of casting a wide net and reeling in new prospects

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20 Hotel Sales Strategies to Effectively Increase Revenue

By implementing these hotel sales strategies, you unlock a greater ability to enhance guest experiences and drive revenue growth

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Customer Lifetime Value (CLV): Identify, Attract & Retain Valuable Guests

CLV can provide insight into where the customer lifecycle guests fall off, where they spend the most, and what marketing or loyalty tactics can be optimized

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Boosting Customer Loyalty: Chatbots are New Travel Tech MVP

Chatbots are transforming the industry’s approach to loyalty and rewards programs by streamlining customer service and offering personalized interactions

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4 Tactics to Make Your Guests Return For a Second Visit

If you want guests to keep coming back, you need to evolve with them. If you are offering the same things as five years ago, your results won’t improve

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Guest Loyalty Doesn’t Need To Be Complicated… I Promise!

Whether a single boutique hotel or managing a group of properties, you need a loyalty program that empowers your team to manage, analyze, and optimize

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