loyalty

How to Build a Subscription Model for Hotel Stays

In the context of the hospitality industry, a subscription model means offering guests a package where they pay a fixed amount to enjoy a set number of stays or services […]

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Build Traveler Brand Loyalty with Omnichannel Journeys

Offering cohesive omnichannel experiences has become imperative to capturing travelers’ attention as they interact with brands through various touchpoints

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The Tools Marketers Need to Turn Consumers into Loyal Guest

Once consumers have demonstrated intent, marketers must stay on their radar to continue to push them further down the funnel

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What are the Benefits of Starting a Loyalty Program?

Loyalty can differ from one to another, but the key part to defining a program is defining what loyalty is for your brand and how will you reward it

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Difference Between Customer Rewards and Customer Loyalty?

While rewards and loyalty programs serve different purposes, they are not mutually exclusive and often work best when integrated thoughtfully

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Guest First: Time for Hotels to Organize Around the Guest Journey

Understanding the guest journey from a guest first perspective provides insights in how to optimize each interaction to enhance satisfaction and loyalty

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B2B Hotel Marketing Strategies for Building Brand Loyalty

Successful B2B hotel marketing strategies go beyond price and location, emphasizing personalized service, flexibility, and creation of memorable experiences

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mirai article image book join loyalty program key feature article

Book and Join, a Key Feature of Your Loyalty Program

With a “book and join” option, hotels have a unique opportunity to convert their customers into loyalty members

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6 Winning Strategies to Increase Direct Bookings

Direct bookings boost profits, enable personalized experiences, data collection, targeted marketing efforts and can foster brand loyalty

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magnet drawing a block out reflecting the need to balance guest loyalty with new customer acquisition

Is Customer Loyalty Overrated? Acquisition May be More Profitable

Nurturing existing guest loyalty is important, but don’t underestimate the power of casting a wide net and reeling in new prospects

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