loyalty

Boosting Customer Loyalty: Chatbots are New Travel Tech MVP

Chatbots are transforming the industry’s approach to loyalty and rewards programs by streamlining customer service and offering personalized interactions

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4 Tactics to Make Your Guests Return For a Second Visit

If you want guests to keep coming back, you need to evolve with them. If you are offering the same things as five years ago, your results won’t improve

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Guest Loyalty Doesn’t Need To Be Complicated… I Promise!

Whether a single boutique hotel or managing a group of properties, you need a loyalty program that empowers your team to manage, analyze, and optimize

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What is Identity Resolution and Why Is It Important for Hotels?

Identity resolution is the cornerstone of an effective hotel data strategy, and it’s an element that benefits marketing and guest-facing staff

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Mastering Guest Retention: The Key to Long Term Success

Guest retention not only signifies guest satisfaction but also leads to more stable revenue streams and enhanced brand reputation

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How to Profit from Loyalty: Revenue Strategies for Long-Time Guests

In the ever-evolving world of hospitality, one of the trickiest parts of revenue management is figuring out how to handle those die-hard customers. You know the ones – they’ve been […]

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man putting money in his pocket reflecting the topic of a recent conversation with Connor Vanderholm of Topline about the dark side of revenue management and the potential ethical pitfalls

Avoiding Ethical Pitfalls from the Dark Side of Revenue Management

We follow up on a recent article outlining some of the revenue management practices that could be considered to run a little close to unethical

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black board with chalk writing including the phrase customer loyalty

Loyalty Benefits in More Ways Beyond Net ADR

But beyond a mere net ADR analysis, loyalty adds many other advantages that positively impact your bottom line but are more difficult to trace

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Why is Guest Engagement Important for Hoteliers?

A high level of guest engagement can build strong relationships, fostering loyalty and encouraging them to choose your hotel for future stays

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7 Email Marketing Tips To Increase Your Hotel ROI

Your email marketing should have information that’s helpful, engaging, and relevant to your subscribers. Prioritising quality over quantity to build loyalty

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