Revamping decades old notions of loyalty necessitates going below the surface, excavating the transactional rewards programs that are frequently complicated and rarely return compelling offers.
This article digs deep into the considerations an airline loyalty program must review to determine if a new tier is right for them, and what other financial and non-financial impacts may be.
Underneath the umbrella of behavioural changes is the foundation of loyalty program economical drivers and business-logic reasons why an airline would want to roll out the new tier.
With growing innovation in hospitality technology and the developments and improvements in operations, better serving the customer and increasing loyalty is the all-time goal for all hoteliers.
The process of offering a service and then making the procurement stage difficult or unpleasant for the guest is called friction. One of the most common sources of friction is a hotel’s outdated website.
Travelers have more information than they did in the early days of loyalty programs and are more reliant on reviews and user-generated content (UGC) than brand names when making hotel choices.
Leveraging from loyalty game mechanics requires data collection, loyalty tracking, and booking integration. Do your frequent flyers go out of their way to spend more with the airline?
The outcomes from the data intelligence can be used to fuel real-time decision-making engines, to identify customers at risk of churning away from your business and much more.