loyalty

Hotel Brand: Is Your External Image and Messaging Fake News
We are talking Hotel Brand. When done well, it is a core differentiator reflecting the culture, values and identity of your hotel, helping to build loyalty
Rewards Based Programs: More Loyalty, Less Liability
Capping earnings on loyalty points may make customers feel they are being unfairly limited in their ability to earn rewards, leading to decreased loyalty
Omnichannel Communication: The Game-Changer Hotels Need Now
To truly harness the transformative potential of an omnichannel service within the hotel industry, we must first delve into the differences
Is It Worth Independent Hotels Having a Loyalty Program?
With the OTAs competing more aggressively with independent hotels, it’s key for an independent hotelier to consider the benefits of a loyalty program
Loyalty Programs Could Help Soften Impact of Economic Downturn
Loyalty program members has grown faster than total room supply over the past 10 years, helping to expand the potential base of guests
Myth Busting Points Based Hotel Loyalty Programs
If you’re still thinking that a points based loyalty program is the way to go, don’t limit yourself. Open your hotel up to more possible ancillary revenue
Getting to Know Your Guests: How to Gather Guest Data
Guest data has long been leveraged by luxury hotels, but operators of all types now recognize the value of this data to build stronger guest relationships
Serving the Hotel Guest of the Future
The more a hotel can prove they truly know the guest, the deeper loyalty goes – particularly for travelers who are inclined to embrace technology
Higher Demand Weekends Produce More Loyalty Point Redemption
A rise in loyalty point redemption is sparking hotel brands to leverage strategies that drive greater brand loyalty among untapped traveler segments
Increase Revenue and Loyalty By Offering Guests a Value Exchange
Why should guests give up their personal data? What new experiences and services can guests expect in exchange for their data and loyalty