loyalty

We are talking Hotel Brand. When done well, it is a core differentiator reflecting the culture, values and identity of your hotel, helping to build loyalty

Capping earnings on loyalty points may make customers feel they are being unfairly limited in their ability to earn rewards, leading to decreased loyalty

To truly harness the transformative potential of an omnichannel service within the hotel industry, we must first delve into the differences

With the OTAs competing more aggressively with independent hotels, it’s key for an independent hotelier to consider the benefits of a loyalty program

Loyalty program members has grown faster than total room supply over the past 10 years, helping to expand the potential base of guests

If you’re still thinking that a points based loyalty program is the way to go, don’t limit yourself. Open your hotel up to more possible ancillary revenue

Guest data has long been leveraged by luxury hotels, but operators of all types now recognize the value of this data to build stronger guest relationships

The more a hotel can prove they truly know the guest, the deeper loyalty goes – particularly for travelers who are inclined to embrace technology

A rise in loyalty point redemption is sparking hotel brands to leverage strategies that drive greater brand loyalty among untapped traveler segments

Why should guests give up their personal data? What new experiences and services can guests expect in exchange for their data and loyalty