The important role of hotel loyalty programs come at a moment where ensuring core business activities are not enough to compete on the market
For casinos to continue attracting a steady stream of customers and revenue, each customer must be presented with a custom-tailored stay experience
Whilst a relatively new concept, gamification could be a powerful tool in raising guest loyalty, boosting website traffic, and increasing engagement
To set themselves up for success in this new normal, Hotel owners and operators must adapt their strategies to meet evolving industry trends
The list of hotel guest-facing technology is quite long. Are guests satisfied with these new technologies? More importantly, would guests rebook?
Loyalty programmes were born in recession and expected to expand their reach as we get into the throes of another economic crash
It’s important to grasp that stay frequency and recency are not the only measures of loyalty. Understanding many facets of loyalty is essential