guest

By fostering a data-driven culture you can improve hotel functions, connect effectively with guests and significantly improve your direct revenue streams

Understanding and catering to the distinct preferences and behaviours of the different generational guest is essential for success in the hotel sector

Guest segmentation goes beyond basic demographics. It’s creating groups based on shared characteristics, such as travel habits, booking behavior, and preferences

For hoteliers to escape data silos, they need to start untangling their jumbled tech stacks and introduce the right technology to future-proof operations

Switching from old methods to focusing on guests means tailoring what you offer to their likes and what they’ve done before

In the context of the hospitality industry, a subscription model means offering guests a package where they pay a fixed amount to enjoy a set number of stays or services […]

Once consumers have demonstrated intent, marketers must stay on their radar to continue to push them further down the funnel

This is not to say that tech and AI are bad, but a reminder that at the end of the day, it’s your people that truly deliver guest personalization

Once you’ve pinpointed the relevant guest personas, your promotional efforts, distribution strategy and revenue management will be clearly focused

Structured guest data is key to enhance marketing strategies, improve operational efficiencies, elevate guest experiences and ultimately increase revenue