Personalization is no longer a trend, it’s an expectation. And it isn’t complicated or expensive to deliver. Small, independent lodgings are perfectly positioned to personalize the guest experience.
One thing I stressed over and over was that guests wrote great reviews when they were surprised and delighted and wrote bad reviews when they were surprised and disappointed
Guest experience has a direct impact on your hotel revenue. Apart from helping you with an increased sales volume, it also assists you in lowering marketing costs.
More than one-third of online hotel reviews are phony, new research suggests. The study of fake hotel reviews also shows that you’re more likely to be fooled in some American cities than others
Not just more mobile bookings but also a better mobile guest experience requires better user interfaces, more functionalities, and marketing strategies that give guests confidence to use them.
Hoteliers are taking a cue from their retail brethren, developing public space into a range of smaller, boutique settings that can draw revenue from in-house guests as well as the outside community.
With a next generation PMS at the core of the property’s entire ecosystem, hoteliers can expect to increase revenue and guest satisfaction in tandem with continued innovation.