guest

6 Ways Hotel Technology Creates a More Personalized Guest Experience

Digital technology should not equal a less personalized approach or a lesser guest experience. On the contrary, it is there to take it to the next level

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Optimizing Guest Survey Conversions Through Email Marketing

An important tip to keep in mind when building your email marketing for guest survey conversions is email length. Pair that with a prominent call-to-action

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How to Respond to Guest Reviews: Avoiding Common Pitfalls

As more and more travelers pack up and plan trips, hotels will see a proportional rise in guest reviews. NB: This is an article from Travel Media Group This can […]

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11 Stages of the Customer Experience in the Hotel Industry

Knowing the different stages of the customer experience and the challenges has become crucial to attracting customers. Not all travelers have the same needs

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dice representing the need to rejuvenate revenue strategy

Rejuvenate Your Revenue Strategy for 2021 and Beyond

As you tailor your marketing based on segment, demand forecasts, and behavior, you’ll gain momentum that drives your revenue management strategy forward

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Modern Guests, Modern Hotel

Modern hotels use tools or staff to make guests feel special. Modern hospitality means no BS, no time wasting, and guest-facing services delivered smoothly

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Create Your Independent Hotel Guest Personas and Keep Them Returning

Creating hotel guest personas is an essential pre-marketing task as it helps you to clarify what to share and the best point in the sales cycle to share it

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How Can My Hotel Recover from the Pandemic? Focus on Feedback

A solid guest survey and feedback strategy is the grounding force your hotel needs to guide your future initiatives and ensure continued success

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The Best Way To Get A Higher Ranking On TripAdvisor

A hotel’s TripAdvisor ranking is calculated using guest ratings however it’s not quite that simple. The current algorithm is based on assessing four areas:

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5 Step Plan to Create the Perfect Guest Experience

According to one study, 25% of customers would be more loyal to travel experience providers if they understood their needs through marketing

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