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How to Define Your Target Market

As a small business owner, you need to know the type of customer you want to reach before you develop your marketing strategy and the first step is to define […]

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How Sentiment Analysis Can Help Your Hotel Build A Strong Online Reputation

Sentiment Analysis has proved very beneficial for hotels. When you pay attention to reviews, you can identify sentimental reviews to answer

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Reputation Management: How to Maintain and Improve a Good Reputation

Regardless of what kind of reputation you currently have more work can and should be done in order to ensure the future success of your business

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Customer Behaviour is Changing. Your Website Messages Must Adapt

We’ve looked at customer interactions with messages to analyze and pinpoint which types of content, targeting and message delivery are proving effective

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Two pieces of a puzzle with the add sign between them showing it equals a lightbulb drawn with chalk indicating how guest engagement and direct channel are important for hotels

Your Direct Channel and Guest Engagement: How They go Hand in Hand

The findings clearly show the correlation between direct bookings and guest engagement, reinforcing the importance of planning a direct channel strategy

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Reposition Your Hotel: Marketing Strategies For Attracting Leisure Guests

Appealing primarily to leisure travelers may not be central to your Hotel DNA, but with some thoughtful work, it can be done and done without great expense

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How can you Maximise Autumn Bookings for your Hotel?

Consider starting your autumn campaign no later than middle of August to ensure you capture demand and maximise your bookings throughout the autumn period

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Anatomy of Guest Feedback After Crisis: What’s New, What’s Different?

We are currently experiencing ongoing changes in multiple parts of our lives: from how we socialize to how we travel and communicate, everything is different. NB: This is an article […]

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Negative Hotel Guest Reviews Increase During Pandemic

Data shows majority of negative reviews were centered around cleanliness and relevant to COVID. The following are recurring themes of the negative reviews

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What Should you be Asking your Post Lockdown Guests

Understanding how the changes you have made in your business have impacted on your guests experience has never been more important

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