5 Ways To Use Guest Reviews In Your Hotel’s Content
Research conducted by the Spiegel Research Centre in 2017 reveals that incorporating reviews into marketing can boost brand conversions by as much as 270%. NB: This is an article from…
The Four Stages to Successful Implementation of Guest Messaging
While the concept of guest messaging will be nothing new to hotel staff, there are certain considerations to keep in mind during implementation as a business tool. NB: This is…
4 Ways Mobile Technology Can Improve the Hotel Guest Experience
Research continually and consistently finds that there is a positive, statistically significant relationship between satisfaction and a host of business outcomes such as customer retention, loyalty, wallet share, referral etc.…
The True Cost of Responding to Reviews
During an era in the hotel industry of extreme growth and all-time highs for online reviews, customer expectations, and brand standards; how do hoteliers effectively manage costs around review response?…
Hotel Loyalty Programs in the Post-Transaction Era
Hotel loyalty programs were created in the 1980s, a spinoff on airline loyalty programs implemented as marketing tools after de-regulation. NB: This is an article from Runtriz Marriott was among…
How Can AI Technology Manage the Hotel Guest Experience
Artificial Intelligence (AI) is estimated to increase hotel revenues by over 10% and reduce costs by 15%. NB: This is an article from Handy Travel Some of the practical examples…
Get to Know Your Guests Better With Guest Preferences
In the past, hoteliers focused on providing a uniform experience to all guests. Today, guests expect personalized service and unique experiences. NB: This is an article from Revinate While this…
Guest Personas and Bridging the Gap Between Browsing and Buying
Building a useful marketing strategy has become increasingly complicated with the advent of social media. Guest are now closer than ever to brands and their representatives, making impersonal and generalized…
How To Capture Your Share of Guests This Holiday Season
Christmas is historically the busiest time to travel in the US. Last year, AAA predicted that a record-breaking 107 million Americans would travel over the Christmas and New Year’s holidays.…
Five Ways Hotels Can Use Technology For a Better Guest Experience
With the advent of the internet the presence of technology in the hospitality industry has grown steadily and over time, until as if overnight, it was everywhere. NB: This is…