No one ever said that running a hotel would be easy. With so many moving parts; attending to ever-evolving guest needs, creating a share-worthy property aesthetic, piecing together an all-star…
Guest acquisition costs are rising, and the consequences for hotels seem obvious. Increased costs lead to decreased profitability, and a hit on asset value. NB: This is an article from…
Consider most companies that are known widely for excellent customer service—think Zappos and Amazon—and you’ll find two-way chat at the core of their customer service strategy. NB: This is an…
An interesting trend has been brewing in the travel business. Quietly but surely, Google Reviews has been expanding their online review market share for brick and mortar businesses. Since hotels,…
Today’s hotel guests are more aware and informed than ever before. They know their rights and will not settle for anything less than what they expect from a hotel. NB:…
The “WOW’ factor is critical in building lasting impressions. And these moments help open doors to many important things: customer loyalty, word-of-mouth marketing, and increased long term business. NB: This…
The way people use their phones has changed over the years. How can you, as a hospitality professional, tap into the new reality? NB: This is an article from BookingSuite…
Responding to reviews should be a breeze now, after getting through the simple guides on properly replying to positive and negative reviews. NB: This is an article from TrustYou If…
In 2013, Amazon filed a patent for what the company calls “anticipatory shipping.” NB: This is an article from Nor1 The idea is that Amazon uses predictive analytics to know…
Despite the constant evolution of online marketing and distribution platforms and social media, online reviews remain so important. NB: This is an article from WebRezPro According to recent research, a…