guest

Digital technology should not equal a less personalized approach or a lesser guest experience. On the contrary, it is there to take it to the next level

An important tip to keep in mind when building your email marketing for guest survey conversions is email length. Pair that with a prominent call-to-action

As more and more travelers pack up and plan trips, hotels will see a proportional rise in guest reviews. NB: This is an article from Travel Media Group This can […]

Knowing the different stages of the customer experience and the challenges has become crucial to attracting customers. Not all travelers have the same needs

As you tailor your marketing based on segment, demand forecasts, and behavior, you’ll gain momentum that drives your revenue management strategy forward

Modern hotels use tools or staff to make guests feel special. Modern hospitality means no BS, no time wasting, and guest-facing services delivered smoothly

Creating hotel guest personas is an essential pre-marketing task as it helps you to clarify what to share and the best point in the sales cycle to share it

A solid guest survey and feedback strategy is the grounding force your hotel needs to guide your future initiatives and ensure continued success

A hotel’s TripAdvisor ranking is calculated using guest ratings however it’s not quite that simple. The current algorithm is based on assessing four areas:

According to one study, 25% of customers would be more loyal to travel experience providers if they understood their needs through marketing