3 CRM strategies to improve guest loyalty
Running a successful guest loyalty program doesn’t mean you need a massive budget to compete with big brands. There are things smaller hotels can do to attract, retain, and reward guests.
Reach Your Perfect Business Mix with Guest Data Management
Hoteliers already solicit and measure guest feedback pulled together from many different channels. But are you measuring the quality of your guest relationships in the same way?
Why Reputation Management is Important for Your Hotel
Keeping a eye on your social media along with Google My Business can create a great foundation, but nurturing good relationships with previous guests will give your hotel a better reputation online.
How to Engage Your Guests and Get Crucial Feedback
In order to continuously improve your brand reputation and scores on TripAdvisor, Google and others, there are a few things to consider, like how and when to ask guests for reviews.
6 Hotel Challenges for Smaller Properties (Technology Can Help)
While chains have money and marketing power, smaller properties struggle to find time to complete day-to-day tasks, let alone create personalised guest experiences.
How to Win Your Customers Through Data
Staying ahead of your competitors means owning your guests. Ensuring guest loyalty is much easier said than done, but can be achieved through technology and the growing dependence on data
Machine Learning Myths Busted: How Understanding Will Give Your Hotel A Competitive Advantage
Hotels embracing machine learning have a leg-up on Airbnb by implementing technology in areas of the guest experience. However, properties are still holding back due to common misconceptions.
What Questions Should You Ask in Your Next Guest Survey?
It might seem difficult to set up a guest survey yourself, but there are solutions out there that have been specially designed to make it as simple as possible.
The Definitive Guide to Attracting and Retaining Corporate Hotel Guests
With additional spending on top of reservation revenue and the strong potential for return visits, a corporate traveller could be a very valuable long-term customer for you.
The Myth About Guest Personalization — It Takes Two
Applying basic principles, in tandem with enhanced personalization capabilities of modern PMS systems, hoteliers are in a strong position to leave a lasting impression on many of their guests.