Hoteliers already solicit and measure guest feedback pulled together from many different channels. But are you measuring the quality of your guest relationships in the same way?
Keeping a eye on your social media along with Google My Business can create a great foundation, but nurturing good relationships with previous guests will give your hotel a better reputation online.
In order to continuously improve your brand reputation and scores on TripAdvisor, Google and others, there are a few things to consider, like how and when to ask guests for reviews.
While chains have money and marketing power, smaller properties struggle to find time to complete day-to-day tasks, let alone create personalised guest experiences.
Hotels embracing machine learning have a leg-up on Airbnb by implementing technology in areas of the guest experience. However, properties are still holding back due to common misconceptions.
It might seem difficult to set up a guest survey yourself, but there are solutions out there that have been specially designed to make it as simple as possible.
With additional spending on top of reservation revenue and the strong potential for return visits, a corporate traveller could be a very valuable long-term customer for you.
Applying basic principles, in tandem with enhanced personalization capabilities of modern PMS systems, hoteliers are in a strong position to leave a lasting impression on many of their guests.