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His track record speaks for itself and, keeping his fingers closely on the pulse, he is well placed to assess the health of the hotel sector

We ask if the focus around sustainability has made it way into the Marketing and Revenue teams. Does it form any part of the weekly strategic discussions

How do you balance the expectations of guests – and what they’re willing to pay – with effective sustainability practices that work towards real change?

We will look at different aspects of sustainability in hotels and ask are we seeing genuine efforts or are we falling into the greenwashing trap

The opportunity lies in embracing branding as a consistent practice, where logo and tagline come last and branding takes a seat in the heart of the business

We are talking Hotel Brand. When done well, it is a core differentiator reflecting the culture, values and identity of your hotel, helping to build loyalty

Bill and Kirby provide insights on the current situation regarding hotel staffing challenges and the loss of senior strategic expertise following covid

Today we look at hotel consultancy and ask are they really the seagull at a picnic, i.e. they swoop in, make a mess and then leave … maybe a bit unfair!?

With the dichotomy of higher prices, increasing costs and the continuing staffing challenge we ask how might the hotel industry adapt over the coming years

We catch up with Bill and Jacqueline a couple of weeks before they release their latest study into the gig economy and it’s relevance for the hotel sector