As days grow longer and destinations come back to life, spring marks one of the most valuable travel moments of the year. The pleasant weather and holiday breaks renew travel intent and nudge guests to plan their next getaway. It’s the ideal time to refresh your direct channel strategy and ensure your website reflects the energy and opportunity of the season.
NB: This is an article from The Hotels Network, one of our Expert Partners
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Your hotel can become the ideal spring escape for travelers right from the first click. Let’s explore timely and strategic approaches to capture demand early and turn seasonal interest, whether it’s outdoor adventures, family vacations or romantic city breaks, into direct bookings.
1. Make Spring Impossible to Ignore
Savoyen greets visitors with a burst of seasonal energy the moment they land on the homepage. A vibrant welcome Layer announces “Spring Deal Days 2026,” inviting travelers to secure their getaway and enjoy an exclusive 25% spring offer.
Everything feels effortless: the travel window is clearly defined, the conditions are simple, and the value is instantly visible. Bright seasonal visuals paired with a confident call-to-action guide visitors directly to the booking engine creating a sense of momentum, nudging early planners through the booking journey while excitement is in the air.
Savoyen uses a bold seasonal Layer designed to capture early spring demand.
2. Find the Egg, Unlock the Offer
What if booking a spring vacation started with a little discovery?
Instead of presenting a traditional discount upfront, Penta Hotels invites visitors to join an interactive Easter egg hunt. The game is clear with the message “The Hunt Is On!” and encourages users to explore the website in search of a hidden surprise. After all…a special discount is waiting.
By turning their website into a gamified experience, visitors click through multiple pages, spend more time browsing and engage more deeply with the brand, all while moving closer to conversion.
With a gamified Easter campaign, Penta Hotels turns discovery into bookings.
3. The Art of the Spring Escape
Spring is the season of little indulgences: longer mornings, brighter evenings, and spontaneous weekend plans. Regina captures that spirit with a curated “Parisian Spring Getaway” package designed to feel like an experience, not just a stay.
