Visibility is everything for hotel industry in 2025. Guests have endless choices at their fingertips, and if your hotel isn’t showing up where they’re searching, you’re missing opportunities.
NB: This is an article from Staah
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For many hoteliers, being listed on two or three big global OTAs (like Booking.com or Expedia) feels like “enough.” But here’s the truth: limiting yourself to a handful of channels restricts your revenue potential.
The hotels that thrive are the ones that diversify, scaling from 5 connections to 50 – or even more. The key to doing this successfully? Strong connectivity.
Let’s dive into why channel connectivity is the backbone of hotel growth and how the right technology turns complexity into profit.
The Problem with “just a few channels”
It’s easy to stick with what feels safe – two or three major OTAs that already bring bookings. But that comfort zone can actually hurt your growth.
- Missed Exposure: Relying on only global OTAs means missing out on niche or regional players that might be stronger in your market.
- Limited Segments: Some OTAs cater specifically to business travelers, long-stay guests, or luxury seekers. If you’re not there, you’re invisible to them.
- Revenue Bottlenecks: A few channels mean fewer opportunities to optimize rates and fill gaps in occupancy.
Think of it this way: If your hotel is only visible in a small corner of the internet, you’re only playing with a fraction of the market.
Why scaling channels works
So, what happens when you move from 5 OTAs to 50?
- Broader Market Reach – Suddenly, you’re visible to millions more travellers who might never have found you otherwise.
- Diversified Demand – Business travellers, backpackers, honeymooners, families—all these guest segments use different platforms. The more channels you’re on, the more of them you reach.
- Optimised Occupancy – Instead of being dependent on a single OTA for bookings, multiple channels help you smooth demand across seasons.
- Higher Revenue – More visibility often translates to higher Average Daily Rate (ADR), since demand from different platforms allows for smarter pricing.
A strong channel mix isn’t just about numbers. It is about building a sustainable revenue engine.
The fear factor: “too many channels to manage”
Now, here’s the hesitation we hear from hoteliers: “Fifty channels? That’s impossible to manage. I’ll drown in updates!”
That fear is valid if you’re trying to do it manually. Updating rates and availability across 10+ OTAs by hand is a recipe for overbookings (two guests booked the same room on different platforms), rate disparities (one OTA shows cheaper rates, upsetting other partners) and staff burnout (endless manual updates).
But with the right channel manager, this fear disappears.
