Strong revenue per available room performance across Europe, largely driven by average daily rate, is underpinning robust regional hotel performance, according to data from STR Global.
In a data presentation at the 2015 Hotel Data Conference, Sarah Duignan, director of account management for STR Global, shared year-to-date RevPAR percent growth across the region ranging from 4% in Western Europe to 13.2% in Eastern Europe. All data was reported in euro constant currency.
She called the overall RevPAR growth of 6.3% this year through June “pretty robust,” and said that “it’s actually being driven now by average rate. While the U.S. has seen ADR drive growth for some time, that’s been relatively new, during 2014 and 2015, for Europe.”
Regionwide, Europe has seen consistent RevPAR growth for 59 months through June of this year. Europe also has sustained 31 consecutive months of positive occupancy growth and 22 consecutive months of ADR growth, which Duignan attributed to several factors.
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