Hotel owners and operators need to understand how changes in occupancy post covid affect strategies for maximizing profitability
Hybrids face unique challenges that include complexity of different inventory types in the same building but they also have particularly demanding customers
Market segmentation is not a fixed activity. It is important to use accurate guest data to regularly update your segmentation strategy
It wouldn’t be hyperbole to say that you should never underestimate the value that room upgrades bring to your business, notwithstanding your guest!
So why would hoteliers set a narrow range? With no previous experience in yielded upgrade pricing, hoteliers tend to worry about discounting too much
The analysis of market segmentation is the backbone and the business intelligence that fuels our revenue management strategies
Casual behaviour towards room inventory management by hotels can lead to various problems. Let’s discuss why you should be doing it in the first place