Data and mobile channels driving hotel bookings and revenue
Last month, TravelClick’s October 2015 North American Hospitality Review revealed that North American hotels were overcoming declining reservation pace to improve their average daily rate (ADR) performance.
Now, data from the cloud-based solutions provider’s latest North American Distribution Review reveals that North American hotels are continuing to overcome those challenges and are currently experiencing strong revenue growth heading into 2016.
What’s more, digital and mobile bookings are driving that success.
“Not only are hoteliers having a good year from a revenue per available room perspective, but the more interesting story is the changing distribution pattern that we’re seeing hotels evolve into,” said TravelClick’s senior industry analyst John Hach.
Revenue per available room (RevPAR) across the 25 major North American markets increased 3.1 percent year-over-year during the third quarter of 2015.
Meanwhile, online travel agents (OTAs) — including Expedia.com and Priceline.com — hotel company websites (Brand.com) and in-person travel agents (global distribution system) channels each experienced growth in the transient segment, rising 6.9 percent, 4.2 percent and 3.1 percent, respectively.
Read full article at: Travelpulse
