Hotel group sales are essential for your hotel’s revenue and occupancy goals. But, when it comes to optimizing hotel group sales strategy, where should hotels focus their efforts first?
NB: This is an article from Tripleseat
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The answer is simple: start with your website. It is more than just a digital storefront. Consider your website a powerhouse marketing tool, especially when attracting group bookings and onsite events. If harnessed correctly, it can be the key to unlocking unparalleled opportunities for your business. Here’s why focusing on your website can boost your group sales and create a seamless, professional experience for prospective clients.
Your Website is Your Digital Lobby
When event planners, corporate clients, and group organizers search for hotel venues, they almost always begin online. Your website serves as the “digital lobby” for your hotel, setting a first impression and the tone for potential clients’ expectations. An optimized website with clear, visually appealing information about group offerings, special accommodations, and events showcases your hotel as organized, inviting, and ready to deliver.
Quick Tips:
- Ensure fast loading times and mobile optimization, as many users will access your site from their phones or tablets.
- Create easy-to-find information on your hotel’s offerings including a “Meetings and Events” page.
We’re living in a digital age. Gone are the days of thumbing through brochures or making endless phone calls. Most event planners or individuals looking to book group events start their search online. This means your hotel’s online presence is paramount. It’s essential to ensure your website is updated and optimized for search engines. You risk being overlooked if you’re buried on page 10 of Google search results.
Use High-Quality Visual Content
Invest in high-quality photography and videography to capture and showcase the ambiance and unique offerings of your hotel on your website – and don’t overlook social media. Detailed descriptions of your space and customer testimonials can transport visitors, allowing them to envision their event at your venue. A lack of up-to-date information or poor visuals can turn potential bookings away, even if you offer exactly what they need.
Quick Tips:
High-Quality Photos
Capture stunning visuals that authentically showcase the ambiance and unique offerings of your hotel on its website.
360° Virtual Tours
Think of your website as the digital version of an open house tour for potential clients. Offer potential guests a fully immersive experience with 360° virtual tours, allowing them to explore your hotel and visualize their stay from anywhere.
User-Generated Content
Encourage guests to share their experiences on social media using a branded hashtag. This not only builds a sense of authenticity and community but also brings your hotel’s story to life through real guest perspectives.
