With the anticipation of widespread vaccinations in late Spring, we are seeing early signs of pent up demand for meetings and gatherings
For convention hotels, 53 percent of rooms revenue can be attributed to group demand, but the impact extends beyond the rooms department
Talk to the people who sell and provision your meetings and groups product. Shop your competitors websites. Does your product stack up?
We question whether meetings, groups and event revenue should still be considered ancillary revenue when a substantial part of a hotels income
There is now a concerted drive towards a more modern, user-friendly and interactive meeting and event bookings and management
Proactive conversations with travel buyers will ensure your hotel stays hotel top-of-mind when business travel picks up again
Inquiries are not quickly converting into a booking with stated reasons being uncertainty of future government guidelines, travel fear and budget constraint