groups

Sales lands a 3-night corporate group: 80 rooms per night, a full F&B package, and two meeting rooms. RevPAR for the month finishes up 9% on last year

It also reveals the real issue, Group travel is not a room product. What we call a group booking is, in reality, a package

Here is a quick list of some excellent demand drivers that can be used to help you start building base business

In a market where venues offer similar space speed becomes its own differentiator. A quick response feels reliable. A slow one feels like disinterest

A hotel displacement analysis helps bring structure to complexity, as outlined below in the discussion of three key factors that should inform your approach

For years, hotel “amenities” were treated as line items, but now hotels are getting more sales with high-value amenities and frictionless group bookings

Event space revenue extends beyond basic rental charges for the space. Think about F&B, catering, A/V equipment leases, and event-specific services

One hotel sales analysis highlights that proposals overloaded with irrelevant content risk confusing planners and hiding the information they actually need

Low season has always been a challenge, but it also represents a concrete opportunity to work strategically on profitability, positioning and demand quality

Displacement is one of the clearest ways to protect peak dates, reduce revenue leakage, and make smarter pricing decisions