groups

Coming in a close second among planner frustrations was the lack of information in the rfp responses they did receive

Every RFP is an opportunity to build relationships and generate revenue. This is an essential mindset executives need to instill in their sales teams

The return of groups business is not without challenges, including staffing shortages, inexperienced staff and planners, cost increases and short lead times

Effectively implementing group displacement can give any hotel, regardless of its size, a competitive edge in the rapidly evolving hospitality industry

Group business has returned, but the makeup has skewed toward SMEs, or small to midsize enterprises, with groups from 10 to up 100

There is a growing demand for in-person events, and hotels and venues are finding innovative ways to meet this demand despite the challenges they face

The pace of the recovery of group business and the amount of business on the books for 2023 have hotel executives feeling more confident in the segment

Recovery efforts are still on-going, particularly in relation to restoring lost revenue, which means it is critical to be vigilant in group sales strategies

It’s going to take more than a reactive sales culture to achieve 2023 goals. Therefore, this is a wonderful time to establish new sales habits

In Part 2 Paige offers advice and solutions hotel sales teams can take on board right now to be better prepared as group demand continues to increase.