groups

For convention hotels, 53 percent of rooms revenue can be attributed to group demand, but the impact extends beyond the rooms department

Talk to the people who sell and provision your meetings and groups product. Shop your competitors websites. Does your product stack up?

We question whether meetings, groups and event revenue should still be considered ancillary revenue when a substantial part of a hotels income

Corporate clients are increasingly asking hotels about hybrid meetings, blending a combination of in-person speakers and remote attendees

There is now a concerted drive towards a more modern, user-friendly and interactive meeting and event bookings and management

Proactive conversations with travel buyers will ensure your hotel stays hotel top-of-mind when business travel picks up again

Inquiries are not quickly converting into a booking with stated reasons being uncertainty of future government guidelines, travel fear and budget constraint

Group business and convention travel do more than contribute to hotel occupancy and revenue per room, these types of bookings also fuel profitability

One company procurement director told us they are now looking at “dual rate loading” for 2021, with fixed and dynamic pricing in place for each property

If this crisis has taught us in hotels anything, it is to think the unthinkable. Only a few short weeks a drop in RevPar might have been our biggest concern